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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Marketing talks about finding your target customer. Unfortunately, those customers are not wearing a shirt with a bullseye on them to help you make that determination. The June Small Business Advisory offers an alternative method for understanding where your customer lives.
Small Business
It is countdown to the start of the 24th Independent Retailer Month beginning July 1. We work to promote the celebration from a different prospective; that of telling the public of the benefits they receive because they shop at a locally owned independent retailer. We also share reseach that shows the many positive feelings that consumers have about locally owned independent retailers and why they prefer to shop with you.
Remeber Struther Martin in Cool Hand Luke as he said, "What we have here is a failure to communicate"?
We are going to apply that expression to the software you use in your business. Are you getting what you need from that software?
Think of how Harley Davidson, Apple, and Campbell's Soup are perceived. Each have a very devout following. We call that cult branding. This month's book we review is, "The Power of Cult Branding", by B.J. Bueno.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
The Small Business News is our free monthly newsletter sent to all who have an interest in improving
the operation and profitability of a small business. The Small Business News began with the December 1999 issue and was originally titled, "e-retailer". Each month features a
link to a business article of the month from Tom Shay, as well as current
information to assist you in your business.
