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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

 

  e-ret@iler newsletter
November 2007
Volume 8 Issue 12 Profits_Plus Solutions
Tom Shay Photo
Article of the Month

Why ask why?

The November 2007 article deals with our concept of asking questions of customers as you make a sale. You will see that the person that is in control of a sale is the one that is asking the questions. Click on Article of the Month to view and read this article.
Book of the Month

Getting employees to fall in love with your company
by Jim Harris

When I met Dr. Jim Harris 10 years ago, he was the president of our local speakers association. He is a very intelligent person with a lot of insight. You will enjoy what he has to say in this book.

We have more books to suggest for your reading. Click on Book Referralto visit this page on our site.
 

 

 
Contact Us


Profits Plus
P.O. Box 128
Dardanelle, AR
72834 USA
(727) 823-7205 Voice
(727) 898-3179 Fax

Seminar Logo
Business Advisory

Great American Teach-In Day

It seems to vary from county to county, and state to state as to what the exact date is. In our area it will be on Thursday, November 15. If it is not an event in your area or country, then this is a great time for you to start a tradition. The idea is that you volunteer to teach at a local school. From those we have previously observed, you can get some great free press by being creative in what you teach and how you teach. You also get that good feeling from being an active part of your community.

Internet Tip of The Month
Cost of inventory calculator

You stock an item that you have been buying every couple of weeks from a vendor. You go to their trade show and there is a deal to buy the same item. Buy a larger quantity, get free freight, a discounted price, and dating.

Which way is the better way to buy the item? You may be able to guess the answer, but it is a guess. This calculator will analyze the item for you for an eight month period. Use this free calculator to understand how to extend your margins without losing.

Cost of Inventory Calculator

The Power Promoting Idea of the Month

Help them with the Christmas shopping

Sell something that comes in a choice of colors, sizes, or requires some information specific to the user? The power promoting idea of the month comes from a reader that creates a special business card for all their staff to use. The traditional information is on the front side, and the back side helps to gather the appropriate information. As an example, a men's clothing store would have spaces following these leads.

Coat size
Shirt size
Waist size
Inseam
Shoe size
Sweater size

Getting your staff to use these sales help business cards can greatly help your Christmas sales.

Where's Tom?

We are quickly coming to that time of year when I return to the office to work on new material and several continuing education projects, and you are becoming very busy with your business. So, the traveling takes a short break. Here is what is left on the schedule for 2007.

November 1 Las Vegas, NV
November 2 Orlando, FL
November 7 Anaheim, CA
November 8 Seattle, WA
November 16 Las Vegas, NV

 

 

 

 

 

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©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MARCH 2026
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Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.