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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Articles from the Small Business Advisory series are provided to organizations for reprint or redistribution with these two stipulations:

The identification line appearing at the bottom of each article in dark blue must appear with each article in its entirety. The article must be reprinted without alteration.

You can utilize any article at any time as there are no references to specific events or dates in the articles.

Our current SBA article:
   
Previous SBA articles: What Do You Sell?
  It's All Fun and Games
  Using Demographics
  The Master's Techniques
  Details Make the Difference
  What You're Doing Speaks So Loud
  Healthy, Wealthy & Wise
 
  Second Fiddle
  I Read Your Book
  Finding Reasons to Write to Your Customers
  Mark It Down, Move It Out!
  Why Ask Why?
  A Slice of the Pie
  Adapting to the Market
  Making Your First Impression
  Breakfast with a Purpose
  Here's Looking at You
  Giving the boss a job review
  Solution by Committee
  Hiring the right employee
  Making the pass
  Building a Team
  Finding profits through the back door
  The Opposite of NO
  Managing with your financial statement
  Party time
  Ma Bell Works Here
  How Much is Enough?
  Creating a Partnership
  Polishing the Crystal Ball
  Problem Solving with SARA
  A 9 Piece Customer Service Plan
  Frontrunner
  Making Your Direct Mail Work
  The Value of a Good Employee
  What's Wrong With This Picture
  Making the sale
  Developing a Profitable Relationship
  The Johnny Appleseed Theory
  The Legacy of the Family Business
  The Walls of Fame
  Are they ever coming back?
  Always ON
  Are you a "My"?
  With a smile on your face
  Leveling the playing field
  The Key Ingredient
  The Emblem of a Business
  Round up the usual suspects
  Some great reading material
  Tag Team Selling
  So, what is "it"?
  Silence is not golden
  Team talk
  Was Michelangelo trained?
  Cheaper is not better
  To Bee or Not to Bee
  Finding the Puck
  Who has the big hat?
  8 steps to solving customer complaints
  Bears and alligators
  What's in your wallet?
  Let's give them something to talk about
  The sky is not falling
  Rethinking a way to more profit
  Ring it up
 
  How fast are you moving?
  Who is your customer?
  Three important documents
  The one in the middle - balance sheet
  The one that means the most
  Tying up some extra business
  Not to decide is to decide
  Smart staffing pays dividends
  Selling as an art form
  A big mistake
  Properly state your profit
  Having Advisors
  Making a big business decision
  Belt tightening in a tight economy
  Utilizing the information from your point of sale
  Making your business plan with the expectation of change
  A change of focus
  The least expensive way to make a difference
  Time for a new way to price
  Five signs to take off
  Consulting with fellow dealers
  Are we having fun yet?
  Minefields and mindfields
  Creating a budget for your business
  Carve more market share
  Potato Chips
  They went that a-way
  What's your score?
  Planning for a successful accountant
  Beating the summer doldrums
  Finding the right management tool
  What you learn when you ask questions
  Jeff, Jerry and David
  Your New Year Resolution
 
Upcoming SBA articles: Niche departments, niche people
  Rethinking your target customer
  Are you using what you bought?
  Sharing management skills with your employees
  Show your financial statements to your employees
  Be a Hero
  Eliminating crisis management
  Doing it by the book
  Shaw said...
  The need to show pride in your employees
  How are you counting your music?
  What are you doing?
  Abbott and Costello teach business
  Mattresses, Wine and Inventory
  Why?
  Using data to design your business

 

 

 

 

 

 

NOVEMBER 2024
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Small Business

AdvisorieS

Perhaps you have investments outside of your small business; gold, stocks, bonds or money market funds. With each you likely know what the rate of return is.

 

What about your busines? Do you know what the rate of return is for your business? You should. After all, you do not want to be the person who has just bought themselves a job.

Small Business

NewS

Top Story

We see a lot of social media with what we think is a "sympathy plea" do do business with local small businesses.

 

It is not going to work. People select where they do business based on positive reasons. We discuss what we are seeing.

Article of the Month

A timely article for the holiday season. With any business that has inventory, are you looking at sales per square foot? Are you looking to see which is the most valuable space in your business? You can increase sales by knowing which items to place where.


Book of the Month

Fix This Next by Mike Michalowicz. We love this description of the book; The biggest problem entrepreneurs have is that they do not know what their biggest problem is.

 

If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent - but there is no way to address all of them at once. The results? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Perhaps you have investments outside of your small business; gold, stocks, bonds or money market funds. With each you likely know what the rate of return is.

 

What about your busines? Do you know what the rate of return is for your business? You should. After all, you do not want to be the person who has just bought themselves a job.

Small Business

News

 

Top Story

We see a lot of social media with what we think is a "sympathy plea" do do business with local small businesses.

 

It is not going to work. People select where they do business based on positive reasons. We discuss what we are seeing.


Article of the Month

A timely article for the holiday season. With any business that has inventory, are you looking at sales per square foot? Are you looking to see which is the most valuable space in your business? You can increase sales by knowing which items to place where.


Book of the Month

Fix This Next by Mike Michalowicz. We love this description of the book; The biggest problem entrepreneurs have is that they do not know what their biggest problem is.

 

If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent - but there is no way to address all of them at once. The results? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.