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A big mistake
A personal story of how businesses make a mistake

We are on the way to Las Vegas. There is a trade show that I am to speak at on Thursday morning. I could easily get an afternoon flight back home to the east coast, but Friday is my wife’s birthday and I wanted to do something special with her to celebrate.

It is not that it is one of the ‘milestone’ birthdays, but the year has had both its’ challenges and high points. I am one of those husbands that doesn’t forget a birthday, but I am definitely interested in having some help with being creative in the celebration.

In the weeks leading up to her birthday, I was busy with projects for clients and did occasionally think about the impending event and what to do for it.

Finally I decided to extend the trip to Vegas by a couple of days and take her with me. I called a good friend in Vegas, Trina Johnson, who is a professional meeting coordinator for some help. Trina arranged a helicopter flight over Vegas, a delicious birthday dinner, tickets for a show as well as tickets to a broadcast recording of my wife’s favorite radio show. It was a great trip; Trina is now on my wife’s speed dial so she can ask about traveling with me on trips to Vegas next year.

You see, in the weeks approaching my wife’s birthday, there were two of my wife’s favorite dress shops that each sent her a birthday card and a gift card to use in their store. But neither of the stores contacted me even though I have been with her during some of her shopping excursions.

The local florist that we have done business with over many years did not call to suggest an arrangement of my wife’s favorite flowers being delivered to her. I have done that in the past, but apparently the florist does not keep track of their customers and the occasions for which they order flowers.

The jeweler that has been the favorite of both of us for over 25 years is some 1000 miles away. We did business with him when he was an employee at another store and have followed him in the decade plus that he has owned his own store. We have largely remained loyal customers because we enjoy all the pieces we have purchased from him.

However, he did not call, write or say anything when I was in his store some 30 days before her birthday.

Four businesses left me to my own devices to decide how to celebrate her birthday. We went to Vegas. As I complete this article on the flight home, I am reminded of the movie, ‘Pretty Woman’. In a scene Julia Roberts is ignored by a store. She winds up getting assistance from someone and doing a lot of shopping in another store.

As she leaves the second store with her hands full of all of her purchases, she passes by the store that did not take care of her. She makes a point to go into the first store, search out the staff that ignored her, and holds all of the bags of purchases in their face.

Her comment, the same as mine; ‘Big mistake. Big. Huge. I have to go shopping now’.

 

 

 

 

 

 

MARCH 2024
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Small Business

Conversations

We are taking a break with the Small Business Conversations programs. However, we have the many years of the program cataloged by date on the website.

Small Business

AdvisorieS

The March Small Business Advisory remembers a line from many a western movie; "They went that a-way" and expressions similar to that distract from a business giving great customer service.

Small Business

News

Top Story

The big news item on November 30, 2022 was the advent of ChatGPT; Artificial Intelligence applications which many believe are used exclusively by big businesses.

This does not have to be true as there are many applications we share that have usage in a small business.


Article of the Month

"No plan B"; the subtitle to Van Morrison's Born to Sing album. The idea of no plan B also applies to a small business when you think (or is it when you don't think) about when the time, or opportunity, comes that you can sell your business. Generally speaking, a small business owner gets less money when they decide to close their business.


Book of the Month

"Escape from Cubicle Nation" is the March book of the month. While directed towards those working a corporate job and wanting to become an entrepreneur, we remind readers about utilizing their gut feeling to make decisions in their business.

After all, you did use your gut feeling when you decided to open or purchase your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Conversations

We are taking a break with the Small Business Conversations programs. However, we have the many years of the program cataloged by date on the website.

Small Business

Advisories

The March Small Business Advisory remembers a line from many a western movie; "They went that a-way" and expressions similar to that distract from a business giving great customer service.

Small Business

News

 

Top Story

The big news item on November 30, 2022 was the advent of ChatGPT; Artificial Intelligence applications which many believe are used exclusively by big businesses.

This does not have to be true as there are many applications we share that have usage in a small business.


Article of the Month

"No plan B"; the subtitle to Van Morrison's Born to Sing album. The idea of no plan B also applies to a small business when you think (or is it when you don't think) about when the time, or opportunity, comes that you can sell your business. Generally speaking, a small business owner gets less money when they decide to close their business.


Book of the Month

"Escape from Cubicle Nation" is the March book of the month. While directed towards those working a corporate job and wanting to become an entrepreneur, we remind readers about utilizing their gut feeling to make decisions in their business.

After all, you did use your gut feeling when you decided to open or purchase your business.