The November issue of the e-ret@iler contains:

1. The article of the month: Hiring outside
the box
2. e-ret@iler advisory of the month: Having
the right personality
3. Sales tip of the month: Telephone follow up
4. Web tip of the month: Accounting 101 test
5. Book of the month: The E-Myth
6. Your e-ret@iler subscription and contacting
Profits Plus and Tom Shay

=> Print the November issue of the e-ret@iler so
you can read it at your leisure.

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1. Article of the month: Hiring outside the box

Have you been looking for qualified employees?
If this has been a struggle to locate these people,
then you may find some new ideas in this month's article.

Hiring outside the box

O <= After printing the November e-ret@iler, check
here if you plan to read the article of the month.

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2. e-ret@iler advisory of the month: Having the
right personality

During this year we have explored the characteristics
of a successful business. With this month and
next month, the issues become somewhat personal.
Having the right personality is the ninth of ten
traits. And simply stated, if the person in charge
doesn't demonstrate that happy and outgoing
attitude toward their employees and customers, they
we can't expect anyone else in the business to
demonstrate a happy and outgoing personality.

If you missed the past issues containing the first
eight topics in this series, we have archived
them on our website. Here is a link to that page
on our website.

Archieve of e-retailer columns

Next month's topic is "knowing how to pace yourself".

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3. Sales tip of the month: Telephone follow up

The telphone can be a wonderful business tool. The
fact that once you pay the monthly fees, it costs
nothing more is just an added bonus. Yet with this
wonderful tool, most businesses allow it to work
only when a customer calls. Why aren't we using it
to call customers?

If the average sale for your business is $25, and
you have a customer that spends $200, do you do
anything different? How about calling them a week
or so after they make the purchase just to check in
with them?

I remember watching a friend shop in a Nordstrom store.
The sales person was doing their job, and the friend
made a purchase of approximately $2000. THe purchase
was made with a bank card, and as there were to be
alterations to the clothing purchased, the salesperson
had access to the customer's name, address and phone
number.

I don't know what the average sale is in a Nordstrom
store, but for most of us, $2000 is a pretty good sale.
What I don't understand is why the salesperson never
called that customer to follow up? A simple phone
call could have enticed the customer to return again.

Fortunately for salespeople, customers respond to
follow up calls. They appreciate the invitation to
return, and often will do so. Unfortunately, too
many salespeople don't use a telephone to follow up.

O <= After printing the November e-ret@iler, check
here if you plan to use this tip.

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4. Web tip of the month: Accounting 101 test

Working with accountants can be challenging for
many business owners and managers, especially if
accounting is not your strong point. If this is
the case, and you want to see just what you don't
know, visit the Profits Plus website and take the
small business financial test. It is twenty multiple
choice questions, and you will get your "grade"
within seconds of your submitting your answers. Click
on the link below to visit the site and take the small
business financial test.

Small Business Financial Test

O <= After printing the November e-ret@iler, check here
if you plan to take the Small Business Financial Test.

 

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5. Book of the month: The E-Myth by Michael Gerber

This book is somewhat of a classic. Great ideas to
assist you in understanding management styles. This
is the first of two books in the series by Michael E.
Gerber. A fairly short book with concepts that you
can surely plug into your business.

If you have already read this book, or are looking
for more books to read, click on this link to
see our book referral list.

Book Referral List

O <= After printing the November e-ret@iler, check here
if you plan to read the book of the month.

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7. Your e-ret@iler subscription and contacting
Profits Plus and Tom Shay

The subscription is free. Just remember if you
are changing your Internet service provider, you
will need to enter your new e-mail address
to keep the e-ret@iler coming.

If you received the e-ret@iler by way of someone
that passed it to you, then you can easily get your
own subscription. There is a link to subscribe in the upper
left corner of this page

Contacting us is just as easy:
The phone is 727-823-7205
The fax is 727-898-3179
The mailing address is:
PO Box 128
Dardanelle, AR 72834 USA

Thanks for visiting with us this month. We
appreciate your taking time from your
busy schedule. Our goal is to help you and
your business to become more profitable. We hope
we have done that.

We encourage you to seek out and do business
with other independently owned businesses. If
you are wanting people to do business with you
because you are a locally owned business, then
it stands to reason that we should be doing
what we are asking others to do.

Get your Profits Plus. May God bless you and yours.
We will see you in December.

Tom Shay