e-ret@iler from Profits Plus and Tom Shay
ideas to sell more merchandise and services
April 2006 - Our 77th consecutive issue

The April e-ret@iler contains:

1. The article of the month: Just Do It -
Part One
2. e-ret@iler advisory of the month: We
are looking for ways to improvise
3. Web tip of the month: Return on equity
4. Our Power Promoting idea of the month:
April 27 - Take your child to work day
5. Book of the month: It's OK to ask 'em to
work by Frank McNair
6. Your e-ret@iler subscription, contacting
Profits Plus and Tom Shay

O => Print the April issue of the
e-ret@iler so you can read it at your leisure.

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1. The article of the month: Just Do It - Part
One

While it may be the slogan by which you identify
Nike, it is probably a phrase that you would like
to use as you give instructions to employees -
just do it! This month's article is the first of
a two parter that may give you some insight to
giving those instructions.

Just Do It - Part One

O <= After printing the April e-ret@iler, check
here if you plan to read the article of the month.

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2. e-ret@iler advisory of the month: We
are looking for ways to improvise

This month we are on to the sixth of the seven
points from the book, "The Stuff Americans are
made of". I mentioned that while the title
implies that it applies only to people that
live in the United States, I haven't found that
to be true.

This past month I have enjoyed working with
several of the sections of the Professional
Golf Association. Their industry is a classic
example of this book as there are so many
ideas of how to lower your golf score. A
similar comparison could be made for most
aspects of the fashion industry as we look
for something to make us look better or younger.

The question you should ask yourself is how
you can apply our desire to improvise to
your business. Take a look at this book.
It can teach us several lessons.

O <= After printing the April e-ret@iler,
if you plan to review this material for your
business.

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3. Web tip of the month: Return on equity

Some say this is the most important ratio in
your business. You calculate it by dividing the
net income by the equity in the business. It gives
you an idea of how well the profitability of the
business is doing compared to the investment
you have in the business.

Return on Equity

O <= After printing the April e-ret@iler,
check here if you plan to look at the financial
ratios calculator.

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4. Our Power Promoting idea of the month:
Thursday, April 27 is Take Your Child to
Work Day

This is a great industry that we work in. We
need to be thinking about who in the next
generation will be minding the store.

Thursday, April 27 is Take Your Child to Work
Day. I have been told that many schools recognize
this day and allow children to take the day off
from school to work with their parents. Enjoying
a fun day of working in the business could help
a young person to consider this as a future
vocation.

And if you call our office today, 727-823-7205,
you will hear one of our twins, Darren or Blake
answering the phone.

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5. Book of the month: It's OK to ask 'em to
work by Frank McNair

The book is not as funny or as straight forward
as the title suggests, but after you read this
book you will get some good ideas as to what
you should be doing as you work to engage your
employees.

If you have already read this book, or are looking
for more books to read, follow this link to the list
of suggested readings on the book referral page
of the Profits Plus website.

Book Referral List

O <= After printing the April e-ret@iler,
check here if you plan to read the book of the
month.

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7. Your e-ret@iler subscription and contacting
Profits Plus and Tom Shay.

Click on the link in the upper left of this newsletter to subscribe.

Contacting us is just as easy:
The phone is 727-823-7205
The fax is 727-898-3179
The mailing address is:
PO Box 128
Dardanelle, AR 72834 USA

Again, my reminder. Make a point to do
business with another independent. When
you do, you will likely meet a person
that will become a friend and runs a
neat business - just like yours.

Get your Profits Plus. May God bless you
and yours. We will see you in May.

Tom Shay