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March 2008
Volume 9 Issue 4
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Article of the Month |
The Master's Technique
by
Tom Shay
This month's article is one that you will likely want to print and share with all of your staff. It covers some of the basic principles of masterful selling.
I suggest everyone read it as often those I find who consider themselves to be very experienced fall back into the routine of using some of these cliche sales lines. Click on Article of the Month to read this article. |
Book of the Month |
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Spin Selling
by
Neil Rackham
This book was found quite by accident. There was a group that we were working with that had utilized one of his previous books as a basis for their education program. And when the results were less than desirable, we went looking for a solution.
This book was on display at a local bookstore and so I wanted to see what else he had written. This book I really like. It talks about how certain sales are made over a period of time, and how some salespeople fail because they are going for the big sale all of the time.
We have more books to suggest for your reading. Click on Book Referralto visit this page on our site.
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Contact Us |
Profits Plus
P.O. Box 128
Dardanelle, AR
72834 USA
(727) 464-2182 Voice
(727) 898-3179 Fax
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Happy anniversary to us!
This issue marks the 100th issue of the e-ret@iler newsletter. What started as a one-time e-mail in December 1999, has grown into a monthly event that is sent to thousands of small businesses around the world. Thank you for making it happen and allowing us a few minutes of your time each month.
March 29, 2008. Don't forget this is 'Mom and Pop' Business Owner's Day. Be sure to celebrate your uniqueness.
| Internet Tip of The Month |
'Open to buy' Calculator
Inventory control - without a question this is one of the most important aspects of successfully operating a business. To help you succeed, we have provided you with an explanation of how good inventory control works, an article on why to utilize inventory control and a free 'open to buy' calculator that you can download.
'Open to buy' explanation and calculator
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The Power Promoting Idea of the Month |
Give 'em a plant!
One of the readers of the e-ret@iler shared this idea that was a part of our Power Promoting books. When the weather begins to warm up in their area and people are beginning to get outside and work in the yard, they include with their weekend advertising a give away of plants. They utilize small four inch plant material they purchase from another area business. If you are a garden center, this would be a great way to create a tie in with other businesses in your area.
As we approach Easter and the spring selling seasons, here is the current calendar of engagements:
March 12 Las Vegas
March 17 Louisville
March 18 Leasburg, MO
March 27 Orlando
March 31 Philadelphia
April 4 Jacksonville, FL
April 11 St. Cloud, MN
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Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205
