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e-ret@iler
 January 2001 Sent at your request by Profits Plus Seminars & Tom Shay What
you will read in the January 2001 issue of the e-ret@iler: 1.
Hiring the right employee - proven techniques to improve your hiring Personnel. Other than inventory, personnel is the largest expenditure a business will have. And just as you can make the wrong decision as your purchase inventory, you can make incorrect decisions about who you hire. Visit the website this month, via the link above, and you can read our business advisory article of the month. 2.
e-ret@iler advisory of the month - Choice advertising words Here are a half dozen of the "magic" words they can make your advertising more successful. Discover - When you discover something, it is an exciting experience. Notice the credit card, magazine, and television network with this name? You (your) - Remember when a customer shops with you, the key to success is answering the "What is in it for me?" question. When you use this word, and variations of it, you stress the importance of the customer. Proven - Customers like to know they are not the guinea pig. If they want to take a chance they can go gambling. New - That which is new is the best. Secret - Think about the number of seminars you have attended where you have been invited to learn "the secrets of …" Anything that is forbidden or guarded is desirable. Fast - Who wants to wait? Works fast, fast delivery, etc. Why is FedEx such a success? Next month, we will have some more words to add to this list for you. 3.
Your free subscription to the e-ret@iler 4.
Closing words from Profits Plus Seminars and Tom Shay Thank
you for inviting us onto your desktop, and taking the time to read our
electronic newsletter. We trust you have received some business building
ideas from it as we look forward to seeing you in February. Get
your Profits Plus, PROFITS PLUS, FOUNDER OF...
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FEBRUARY 2025
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Hopefully there are few small businesses that are operating with handwritten documents. Whether you have a point of sale (POS) system; Curstomer relationship management (CRM) system; or anything digital that helps you better operate your business, there remains a question.
Are you using everything that you bought? That is the focus of the February Small Business Advisory.
Small Business
As small business ownerss we are sure to disagree on many aspects of business management and ownership. However there are two items that I will always insist on.
The first item for you as manager and owner of a business, you must inderstand financial information. You cannot leave it to an accountant. The second item is you have to invest in educating your staff regarding their responsibilities within your business.
Most every small business has inventory. It may be inventory used as a part of your services. It may be inventory for items used in your business. The article of the month shares ideas of how you should control the inventory. This is important because you do not want to run out of the necessary inventory, and you do not want too much of your money sitting in more inventory than you need.
You cannot beat your competition unless you know what they are doing. The February book of the month is, The Everything Store, written by Brad Stone and Jeff Bezos.
