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January 2001
Sent at your request by Profits Plus Seminars & Tom Shay

What you will read in the January 2001 issue of the e-ret@iler:
1. A new article on the Profits Plus Seminars website
2. e-ret@iler advisory of the month
3. Your free subscription to the e-ret@iler
4. Contacting Profits Plus Seminars and Tom Shay

1. Hiring the right employee - proven techniques to improve your hiring
Our January article of the month on the Profits Plus website is entitled, "Hiring the right employee".

Personnel. Other than inventory, personnel is the largest expenditure a business will have. And just as you can make the wrong decision as your purchase inventory, you can make incorrect decisions about who you hire.

Visit the website this month, via the link above, and you can read our business advisory article of the month.

2. e-ret@iler advisory of the month - Choice advertising words
Those of you who have heard Tom speak know he believes advertising needs to be much more than just selecting a few items and then picking a price. Advertising is a science. While few will have the opportunity to get the schooling to master this science, we can benefit from the books the masters of advertising have written.

Here are a half dozen of the "magic" words they can make your advertising more successful.

Discover - When you discover something, it is an exciting experience. Notice the credit card, magazine, and television network with this name?

You (your) - Remember when a customer shops with you, the key to success is answering the "What is in it for me?" question. When you use this word, and variations of it, you stress the importance of the customer.

Proven - Customers like to know they are not the guinea pig. If they want to take a chance they can go gambling.

New - That which is new is the best.

Secret - Think about the number of seminars you have attended where you have been invited to learn "the secrets of …" Anything that is forbidden or guarded is desirable.

Fast - Who wants to wait? Works fast, fast delivery, etc. Why is FedEx such a success?

Next month, we will have some more words to add to this list for you.

3. Your free subscription to the e-ret@iler
If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can add your name to the free subscription list by clicking on this link and putting the word "subscribe" in the body or reference line of the e-mail.

4. Closing words from Profits Plus Seminars and Tom Shay
Congratulations! We have reached a New Year and each of you is a bit closer to celebrating another year of being in business. In these most competitive of times in business, may I suggest you take a moment to reflect on your accomplishments and be very proud of your part in the business.

Thank you for inviting us onto your desktop, and taking the time to read our electronic newsletter. We trust you have received some business building ideas from it as we look forward to seeing you in February.

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©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
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(727)823-7205

MARCH 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.