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e-ret@iler
December 2002 Sent at your request by Profits Plus Seminars & Tom Shay 1.
The article of the month on the Profits Plus =>
Print this month's e-retailer so you can use it 1.
Are We Having Fun Yet? O
<= Check here if you plan to use this 2.
December 2002 e-ret@iler advisory: Signs and We found a report in Do It Yourself Retailing, a magazine for hardware and home centers that has some fascinating information about the use of signs and point of purchasedisplays. While you may not be in the hardware business, I bet the information will still have a high percentage of return for your time and efforts. Merchandise
in a temporary dump bin display showed a sales increase of 427% O
<= Check here if you plan to use this 3. New product from Profits Plus: AMP Calculator Our
AMP calculator (which stands for Advertising, Better
yet, the plan can be revised as often as you 4.
Our Power Promoting Idea of the month: Don't
you just love it when a customer sends Experience
has shown that when you post one letter from a customer,it prompts
another customer to write. When you create a "brag bulletin board"
you will actually see people wandering over to the board O
<= Check here if you plan to use this idea 5.
Your free subscription to the e-ret@iler 6.
Contacting Profits Plus Seminars Make
an effort to locate and do business God Bless America! Get Your Profits Plus,
PROFITS PLUS, FOUNDER OF...
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MARCH 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.
I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.
Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.
Small Business
Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.
It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.
And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.
Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?
Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
