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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

 

  e-ret@iler newsletter
April 2007
Volume 8 Issue 5

 

Profits_Plus Solutions
Tom Shay Photo
Article of the Month

What friends are for

The April 2007 article is about a business in which the employees understand that taking care of customers can require some non-traditional techniques. And it also requires allowing employees to think for themselves. Click on Article of the Month to view and read this article.

Book of the Month

Motivating the "What's in it for me?" workforce by Cam Marston

A couple of years ago I had the pleasure of doing a national tour with this author. He knows his stuff. If you have ever wondered if the challenges you have with your staff, or the challenges of selling to someone older are younger are because of the age differences, this is the book you want to read.

We have more books to suggest for your reading. Click on Book Referral to visit this page on our site.
 

Contact Us:

Profits Plus
P.O. Box 128
Dardanelle, AR
72834 USA
(727) 823-7205 Voice
(727) 898-3179 Fax
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Business Advisory

April 26 is Take your child to work day
May 10 is National Small Business Owner's Day

A quick reminder with regard to April 26. Be sure to take your kids to work. Even if you are sure you are going to take your children to work with you on the 26th, let me invite you to take a look at a letter that we received from Ron, a reader of the e-retailer newsletter. The writer makes a lot of very important points that can be of value to everyone. Ron's letter

Don't forget to call our office on the 26th and speak with my twin son's, Darren and Blake. They will be minding the office and offering a special on all of Tom's products - half off and no shipping charges. Just give them a call at 727-823-7205.

May 10 is National Small Business Owner's Day. I hope that all of you are very proud of what you do. Our extended family has a special member, Joey Casciato, who seems to be able to say it better than anyone. Joey, his parents, and his grandmother own a sandwich shop. I think they make the best Philly cheese steak sandwiches.

Joey says, "Some of my friends think that all I do is make sandwiches. That may be so, but I make the best sandwiches I possibly can."

Be sure to celebrate. You have much to be proud of!

Internet Tip of The Month

New Calculator: Space productivity

How well are you maximizing all of the space that you utilize in your business? It is an important measure of your business. It tells you if you are doing a good job of selling merchandise and services, considering the amount of square footage that you occupy.

This page on our website will show you how to calculate it as well as tell you more about its importance.

Go to this link to visit this page: Space productivity

The Power Promoting Idea of the Month

Get their attention with stamps

Here in the US, postage stamps are getting a lot of attention in the press. And as the postage rates increase in May, people will be looking closer at the stamp on mail they receive. This would be a good time to look at how you are stamping the statements you are sending to customers. Visit your local post office and ask to see what stamps they have available. Look for the unusual, or perhaps you could utilize a combination of stamps. It causes people to take a second look at who sent the mail to them. And that is what you want - a second opportunity to get into the mind of your customer.

 

 

 

 

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MARCH 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.