BOOK US

With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

 

  e-ret@iler newsletter
April 2007
Volume 8 Issue 5

 

Profits_Plus Solutions
Tom Shay Photo
Article of the Month

What friends are for

The April 2007 article is about a business in which the employees understand that taking care of customers can require some non-traditional techniques. And it also requires allowing employees to think for themselves. Click on Article of the Month to view and read this article.

Book of the Month

Motivating the "What's in it for me?" workforce by Cam Marston

A couple of years ago I had the pleasure of doing a national tour with this author. He knows his stuff. If you have ever wondered if the challenges you have with your staff, or the challenges of selling to someone older are younger are because of the age differences, this is the book you want to read.

We have more books to suggest for your reading. Click on Book Referral to visit this page on our site.
 

Contact Us:

Profits Plus
P.O. Box 128
Dardanelle, AR
72834 USA
(727) 823-7205 Voice
(727) 898-3179 Fax
Seminar Logo
Business Advisory

April 26 is Take your child to work day
May 10 is National Small Business Owner's Day

A quick reminder with regard to April 26. Be sure to take your kids to work. Even if you are sure you are going to take your children to work with you on the 26th, let me invite you to take a look at a letter that we received from Ron, a reader of the e-retailer newsletter. The writer makes a lot of very important points that can be of value to everyone. Ron's letter

Don't forget to call our office on the 26th and speak with my twin son's, Darren and Blake. They will be minding the office and offering a special on all of Tom's products - half off and no shipping charges. Just give them a call at 727-823-7205.

May 10 is National Small Business Owner's Day. I hope that all of you are very proud of what you do. Our extended family has a special member, Joey Casciato, who seems to be able to say it better than anyone. Joey, his parents, and his grandmother own a sandwich shop. I think they make the best Philly cheese steak sandwiches.

Joey says, "Some of my friends think that all I do is make sandwiches. That may be so, but I make the best sandwiches I possibly can."

Be sure to celebrate. You have much to be proud of!

Internet Tip of The Month

New Calculator: Space productivity

How well are you maximizing all of the space that you utilize in your business? It is an important measure of your business. It tells you if you are doing a good job of selling merchandise and services, considering the amount of square footage that you occupy.

This page on our website will show you how to calculate it as well as tell you more about its importance.

Go to this link to visit this page: Space productivity

The Power Promoting Idea of the Month

Get their attention with stamps

Here in the US, postage stamps are getting a lot of attention in the press. And as the postage rates increase in May, people will be looking closer at the stamp on mail they receive. This would be a good time to look at how you are stamping the statements you are sending to customers. Visit your local post office and ask to see what stamps they have available. Look for the unusual, or perhaps you could utilize a combination of stamps. It causes people to take a second look at who sent the mail to them. And that is what you want - a second opportunity to get into the mind of your customer.

 

 

 

 

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MAY 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


"It's all fun and games", is the title of the May Small Business Advisory. Too many employees think the business owner is simply renting their time. Showing up is sufficient.

 

This month's advisory shares a series of engaging activities that remind, and reward, employees that making the sale is what creates their pay check.

Small Business

NewS

Top Story

Meeting with the accountant in February before the tax return is due. I am not sure how this became a tradition. There is nothing you can do to change the numbers for 2025.

 

Why not meet in May, instead? One-third of the year would be completed, and a May meeting would allow for a discussion about what can and should be changed for the last eight months of 2026.

Article of the Month

The article of the month for May is titled, "No more tears". The discussion focuses on inventory which is a great investment in your business. But, only if you know how to manage the "open to buy" and will monitor the inventory turn rate.


Book of the Month

Mindset by Carol S. Dweck, PhD. As one who has found over the years that many of the problems in a small business occur because of the mindset of the owner of the business, this book is a must read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
x
BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

The April Small Business Advisory quotes research performed by a faculty member at Purdue. The question was asked of 20,000 people, "What do you want in an experience with a business?".

 

The advisory shares the top five answers, for which the majority require the skills that only a human can have. It is not artificual intelligence or software that deals with customer service management.

Small Business

News

 

Top Story

It has been many years since we received an email from Ron of Arrow Floor Covering. Yet we still read it time and again as there are words of wisdom in his message.

 

Would the next generation want to work in your small business?


Article of the Month

Owning a small business has a lot of similarities to owning a small business. Not so much because of the hours you spent with the business, but because of the commitment you are making to yourself, your employees and your customers.

 

The April Article of the Month is titled, "With this ring, I thee wed".


Book of the Month

Everything in the April edition of Small Business News has a tie to the connection of you and your employees to your business. The same is true with this month's book suggestion which is, "Hit Refresh" by Satya Nadella, chairman and CEO of Microsoft.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.