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Tom, I realize that I have failed to cast the vision for my grandchildren's future in my business. I'm second generation, and I have been more focused on what isn't working and not what is. I'm sure this is common with many owners. However, what son or daughter would want to be a part of a business that dad comes home each night complaining about? I think it presents a mystery to them as to why we continue to do it. They are not party to the good sales, the great service by the majority of our vendors, the thank you cards from customer - the very food that moves us to remain engaged in doing what our fathers have done before us because there is a huge reward in doing what we do. I make a difference in peoples lives. I say thanks because with out the monthly reminder of your newsletter I would not most likely be asking myself the harder questions about my business and where are we going to be in the future. Ron PROFITS PLUS, FOUNDER OF...
©1998-2026 Profits Plus Solutions, Inc. |
MARCH 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.
I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.
Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.
Small Business
Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.
It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.
And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.
Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?
Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
