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e-ret@iler
October 2002 Sent at your request by Profits Plus Seminars & Tom Shay 1.
The article of the month on the Profits Plus website: What's wrong with
this picture? Print this month's e-retailer so you can use it as a plan of action in your business 1.
Doing Your Market Homework Check here if you plan to use this in your business 2. October 2002 e-ret@iler advisory: A new type of Y2K problem for businesses Just
when you thought Y2K had gone away. In about two years, retailers will
face a deadline that promises technological challenges akin to the year
2000 computer problem. At the beginning of 2005, the 12 digit bar code
retailers use to identify everything from cars to candy bars will go
to 13 digits. The extra number is enough to perplex checkout scanners
and crash computers. Many retailers have yet to focus on the problem
that will require significant investments of time and money. If you buy a fix, think about where the extra digit is added - to the left or right. From personal experiences, this can be a problem. With math, we are often adding a new digit on the right - 100 becomes 1000. Some computer systems will add a new digit on the left. To make 100 into 1000, the space on the left becomes the 1 and the previous 1 becomes a 0. This affects two digits and most definitely is not as easy as what we all did in school. Check here if you plan to use this in your business 3.
Our Power Promoting Idea of the month: Smells and tastes delicious! This same strategy can work on your sales floor, and an excellent tool for hitting 4 of the senses (smell, taste, touch, sight) can be achieved by adding something like Otis Spunkmeyer cookies. In our family business we added one of their cookie shops that included a display rack and an oven that uses household current. We found there was a minimal investment and after having given away a few cookies, many customers asked to purchase more. You can find these tasteful (and profitable) cookies by calling 1-888-ASK-OTIS. Check here if you plan to use this idea in your business 4.
Your free subscription to the e-ret@iler 5.
Contacting Profits Plus Seminars and Tom Shay Make an effort to locate and do business with other small businesses! Let's keep our money "in the family". God Bless America! Get Your Profits Plus,
PROFITS PLUS, FOUNDER OF...
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FEBRUARY 2025
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Hopefully there are few small businesses that are operating with handwritten documents. Whether you have a point of sale (POS) system; Curstomer relationship management (CRM) system; or anything digital that helps you better operate your business, there remains a question.
Are you using everything that you bought? That is the focus of the February Small Business Advisory.
Small Business
As small business ownerss we are sure to disagree on many aspects of business management and ownership. However there are two items that I will always insist on.
The first item for you as manager and owner of a business, you must inderstand financial information. You cannot leave it to an accountant. The second item is you have to invest in educating your staff regarding their responsibilities within your business.
Most every small business has inventory. It may be inventory used as a part of your services. It may be inventory for items used in your business. The article of the month shares ideas of how you should control the inventory. This is important because you do not want to run out of the necessary inventory, and you do not want too much of your money sitting in more inventory than you need.
You cannot beat your competition unless you know what they are doing. The February book of the month is, The Everything Store, written by Brad Stone and Jeff Bezos.
