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e-ret@iler
March 2000 Sent to you at your request by Tom Shay and Profits Plus Seminars Visit our website at www.profitsplus.org In this month's issue of the e-retailer, we will share with you: ·
Information regarding staffing and pay On
the Profits Plus Seminars website this month, we have added a new article
entitled, 8 Steps to Solving Customer Complaints. The article reviews
the traditional six step plan to deal with a customer who has a complaint
against your business, but then offers two additional steps that few
merchants take. With many e-mail programs, you can click on the link
at the end of this sentence to go immediately to that page on our website.
We
introduced the retail knowledge test in December. It is a 20 question
multiple choice test about business management. Take the test as often
as you like. Your test is graded instantly, and you will see any questions
you have missed, and the correct answers. It is free for you to enjoy
and improve your retail knowledge. Manpower, Inc has released a report in which they have surveyed 16,000 businesses, learning that 24% are planning to hire more workers in the next 60 days. Only 10% of those surveyed report they are planning to scale back their staff. While many employers believe that money can help them keep an employee from bolting to another job, a Yankelovic Partners study showed that 40% of workers will stay in a job they hate because the money is good. Perhaps this survey is suggestion that employers are paying too much to keep an employee. American Demographics magazine reports retailers can expect a shift in their customer base in the next five years. Customers in the 50 to 59 year old group will experience two changes in their lives. To begin with, this traditionally affluent age group will increase in size by 140% between 1995 and 2005. Within
this group, 38% will be moving, with many leaving cities and retiring
to rural areas. This moving provides retailers with excellent opportunities
as this group may be "downsizing" their possessions, and looking
for purchases that better suit their new lifestyle. Thanks for allowing us to visit your computer this month, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month. Get
your profits plus, PROFITS PLUS, FOUNDER OF...
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FEBRUARY 2025
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Hopefully there are few small businesses that are operating with handwritten documents. Whether you have a point of sale (POS) system; Curstomer relationship management (CRM) system; or anything digital that helps you better operate your business, there remains a question.
Are you using everything that you bought? That is the focus of the February Small Business Advisory.
Small Business
As small business ownerss we are sure to disagree on many aspects of business management and ownership. However there are two items that I will always insist on.
The first item for you as manager and owner of a business, you must inderstand financial information. You cannot leave it to an accountant. The second item is you have to invest in educating your staff regarding their responsibilities within your business.
Most every small business has inventory. It may be inventory used as a part of your services. It may be inventory for items used in your business. The article of the month shares ideas of how you should control the inventory. This is important because you do not want to run out of the necessary inventory, and you do not want too much of your money sitting in more inventory than you need.
You cannot beat your competition unless you know what they are doing. The February book of the month is, The Everything Store, written by Brad Stone and Jeff Bezos.
