Rolling - Small business style
A big thanks to American Express for joining in the efforts to share the important news about the value of spending dollars with a local business. In addition to Unchained Day, created by the AMIBA group and celebrated on Saturday, November 20, National Small Business Day was the following Saturday, November 27 and included a very sizable giveaway as people were invited to spend money using the American Express card at an independent business and have the chance of getting a rebate on their monthly statement.
I personally like these two events because of the reasons they use to promote their events. Some causes and websites tell people it is their 'civic responsibility' to save an independent business. I hear those reasons but I do not think it is anyone's responsibility to save a business. Small businesses should exist on their own merit; because they are profitable and provide a product or service that members of the community need and want.
I think we are rolling as more people see the importance of small businesses in their community.
Stay tuned as we will soon have an announcement regarding Independent Retailer's Week for next summer. There are some big changes planned for the event.
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The November e-retailer conversations conference call was a warm up for the holiday selling. We had good attendance. If you missed it, you can visit the link below where you can listen to it online or down load it as an MP3 file for your portable listening device. As always it is free.
E-retailer conversations
The December conference call will be Tuesday, December 14 at 8:00pm eastern. Join us as we talk about fun and games. In our business we found that staff education was a very important part of building our sales team. We also found that engaging them by way of competition and games worked very well for increasing our sales. I will be sharing some of those ideas during that e-retailer conversations conference call.
There will be two invitations sent to you; the first on the weekend before the call and the second on the morning of the call. Join us for the last e-retailer conversations conference call for 2010.
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Magic Santa Dust
The link to Magic Santa Dust will share a story about a business that created a special event to help families celebrate Christmas. The promotion is easy and very inexpensive to implement. Once you start the promotion, expect people to tell others about your business.
You could get the viral marketing aspect of Magic Santa Dust going by way of Facebook, Twitter, your blog, or your newsletter.
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Thanks for taking the time from your busy day to read this edition of the e-retailer newsletter. This issue begins the 12th year of my having sent you something on the first day of the month. I take it as a compliment that you would take the time to read my observations and suggestions for business.
A blessed Christmas to you and yours.
