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Dear Tom,
This legend started with one of Santa's doubles---a jolly old "elf" who, at the ripe old age of 90 still had a twinkle in his eye that delighted hundreds, maybe thousands of children who sat on "Santa's" knee and shared their wish lists with him every Christmas season in the Rainbow Centre--a shopping mall in Niagara Falls, New York.

Each child, including my son at the age of two would shyly share the itemized list with "Santa", who would then ask each of them how deserving they thought they were. Satisfied with their behavioral justification, he would reach into his fluffy red coat pocket, and pull out a small brown envelope. As each child watched, "Santa" would open the flap, and pour something from the envelope into the palm of his hand. It was kind of glittery, and for good reason.

Every child heard the same explanation--that because they had been good that year (and supposedly not all children had), they were going to get this special envelope of "Magic Dust" to take home with them. Instruction for its' purpose and use were very explicit: "You'll want to sprinkle this on the sidewalk just in front of your house,"

Santa explained, "As I pass overhead, the moon will reflect off the magic dust, and I'll know you've been good. The magic dust will help the reindeer lead old Santa Clause right to your house!" With a commitment to this, he would return the Magic Dust into the envelope, lick the flap and seal it. He then placed it into the little hands of the awestricken child, who was encouraged to take extremely good care of the envelope and put it in a safe place until Christmas Eve.

The effect of the Magic Dust has been dramatic during Christmas with my children. Every year, glitter is an important item on the Christmas shopping list. Each Christmas eve after Luke's account of the birth of Jesus is shared from the bible, the stockings are hung, the cookies are in place for Santa, and the pistachios (for Rudolph!) are placed in a bowl, the last remaining stop on the way to bed is a quick step outside.

Making sure to be well out from under any shadows the front porch might create, the Magic Dust is scattered across the sidewalk to signal the home of another GOOD little boy of girl not to be forgotten in Santa's miraculous flight across the moonlit sky.

Amazing things can be seen in the magic dust. One Christmas morning, we were positive that the pattern in the Magic Dust came from the sole of one of Santa's boots. Another year we saw Rudolph's hoof-print (right nearby were the empty pistachio shells)---Santa must have fed Rudolph right there on the sidewalk last night! The amazement in those little eyes at the moment of discovery was priceless!

This Christmas eve, my daughter will carry on the tradition that has now been enjoyed by my children for each Christmases since 1985-- It has become a treasured tradition, all because we learned about the legend of the Magic Dust from Santa so long ago in Niagara Falls, New York.

Is the legend of the Magic Dust fact or fiction? It would appear it's only fiction if you don't believe in Santa Claus, .......but absolute fact for those of us who still do!

D. Wendal

 

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JANUARY 2025
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

As we write the January Small Business News, we notice the announcements by Big Lots and Party City that they are closing all their stores. Is this a concern for the overall economy? Or, is it two businesses that should have rethought who their target customer is?

Small Business

News

 

Top Story

Is there a feeling of contentment or achievement in your business? We use the examples of two businesses that seem to have been demonstrating they are content in what they are doing? Which way is your business headed?


Article of the Month

Many businesses think margin is the key factor when determining how they price their products or services. The article of the month has a couple of additional factors for you to consider. After all it is about the money you keep.


Book of the Month

Shark Tales by by Barbara Corcoran and Bruce Littlefield. If you are a television watcher, you may have seen Barbara Corcoran on Shark Tank. This is the story of how she progressed from waitress to selling her initial business for $66 million.