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e-ret@iler September 2000 Sent at your request by Profits Plus Seminars & Tom Shay ======================= What you will read in this month's issue of the e-ret@iler 1. This month's article on the Profits Plus Seminars website 2. e-ret@iler advisory of the month 3. Your free subscription to the e-ret@iler 4. Contacting Profits Plus Seminars & Tom Shay 1. What's
new on the Profits Plus Seminars website With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking At You 2. One of the newsletters we receive in our office is from the Herman Group. Recently they were discussing what they saw as the upcoming changes in the world of retail. Their list included: Employees will be more difficult to come by. This makes customer retention all the more important, and as we discussed a couple of months ago, you may want to reconsider your re-hiring policy to take advantage of "boomerang" employees. Smart retailers will use technology. One example they give is the use of smart kiosks. These are information booths that are computer operated and tell customers about your store and your products and services. Get the
customers e-mail address. In addition to the age-old necessity of getting
your customers name and address, an e-mail address now is important.
This monthly e-ret@iler you are receiving is an example of how you can
send something to your customers each week. We use a company called
Oaknet Publishing and can send a monthly letter to 10,000 subscribers
for only $35 per month. Advertising does not get much cheaper than this. Employees will get more personal with customers. With the Internet, and way too many stores, your customers have many choices of where to buy. Think about the store that would call a customer to let them know they have just received a shipment of the customer's favorite brand of merchandise. Create a shopping experience to include socializing and entertainment. Think about a mall - it is not just where you go to buy things. It is a place to see people and be entertained. Some of the more progressive strip shopping centers are finding ways of creating this type of excitement. But, it should not end at your front door. Decorate your store; have something made for every employee to wear, etc. Make it so that any customer walking into your business will want to ask what is going on. That is excitement! 4. Your free subscription to the e-ret@iler The subscriber list to the e-ret@iler is shared with no one. Period. 5. Contacting Profits Plus Seminars & Tom Shay Thank you
for inviting us onto your desktop, and taking the time to read our newsletter.
We trust you have received some business building ideas from it, as
we look forward to seeing you again next month. {Field Two}
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PROFITS PLUS, FOUNDER OF...
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FEBRUARY 2025
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Hopefully there are few small businesses that are operating with handwritten documents. Whether you have a point of sale (POS) system; Curstomer relationship management (CRM) system; or anything digital that helps you better operate your business, there remains a question.
Are you using everything that you bought? That is the focus of the February Small Business Advisory.
Small Business
As small business ownerss we are sure to disagree on many aspects of business management and ownership. However there are two items that I will always insist on.
The first item for you as manager and owner of a business, you must inderstand financial information. You cannot leave it to an accountant. The second item is you have to invest in educating your staff regarding their responsibilities within your business.
Most every small business has inventory. It may be inventory used as a part of your services. It may be inventory for items used in your business. The article of the month shares ideas of how you should control the inventory. This is important because you do not want to run out of the necessary inventory, and you do not want too much of your money sitting in more inventory than you need.
You cannot beat your competition unless you know what they are doing. The February book of the month is, The Everything Store, written by Brad Stone and Jeff Bezos.
