BOOK US

With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

The article for May is "They went that a
way". It is a story about an often overlooked
aspect of customer service:

They went that a way

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We also want to remind you of a neat book
that you should consider reading in your continued
efforts to improve yourself and your business.
"Stop talking, start doing retail branding" by
John Torella. If you have already read this book,
take a look at the current list of suggestions on
our website.

Book Referral List

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Each month we share with you a promotional idea
that a successful merchant has shared with us.
Try a "Dutch Auction" to get ride of old merchandise.
Take the items you want to get rid of, clean
them up, and put a new full price sticker on
each of the items. Place all of the items on
a table in a prominent place in your business.

If you did this sale this month, the sign would
read something like this:

10% off all items on this table. Any merchandise
left on the table as of May 9 will be 20% off.
Any merchandise left on this table as of May 16
will be 30% and merchandise remaining as of May
23 will be 40% off.

This promotion can really clear out any old
merchandise you have.

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We also have a sales tip that will work for many
of the items you sell. When the sale has been
made, ask the customer, "Is one enough, or
would two be better?"

There are many items you sell that this subtle
suggestion/question will push the customer to
say, "I will take two".

When you have your next staff meeting, suggest
that everyone try this on as many of their
sales as applicable. You will likely see a
success rate of 10% to 15% and that represents
a lot of sales increases.

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Got a question? Click on the link and
send us your question or comment.

The upper left corner of this page has a link for subscribing to the newsletter.

If you want to call or fax us, here are our
numbers:

The phone is 727-823-7205
The fax is 727-898-3179

Thanks for your time. See you in June.

Tom Shay

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2025 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

MARCH 2025
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Small Business

AdvisorieS

Does it seem like you, as the owner or manager, are having to do everything yourself? The March Small Business Advisory points out ways to lessen your load; even the responsibility of hiring!

Small Business

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People love entertainment. Is there something about your business that engages customers? Perhaps a part of the reason for growth in online and drive thru shopping is because the business does not know how to engage the customer.

Article of the Month

If a person is going to sell their business, there needs to be a plan to do so. Perhaps the surprise is that there is a lot to be done before a business is offered for sale. The March Article of the Month is titled, "Game Over".


Book of the Month

What are your strengths? What are your talents? You may think you know them, but the Book of the Month, "Now, Discouver Your Strengths" by Don Clifton can assist you in getting a truthful assessment. You may even find some hidden strengths and talents.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Does it seem like you, as the owner or manager, are having to do everything yourself? The March Small Business Advisory points out ways to lessen your load; even the responsibility of hiring!

Small Business

News

 

Top Story

People love entertainment. Is there something about your business that engages customers? Perhaps a part of the reason for growth in online and drive thru shopping is because the business does not know how to engage the customer.


Article of the Month

If a person is going to sell their business, there needs to be a plan to do so. Perhaps the surprise is that there is a lot to be done before a business is offered for sale. The March Article of the Month is titled, "Game Over".


Book of the Month

What are your strengths? What are your talents? You may think you know them, but the Book of the Month, "Now, Discouver Your Strengths" by Don Clifton can assist you in getting a truthful assessment. You may even find some hidden strengths and talents.