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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

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e-ret@iler
October 2000
Sent at your request by Profits Plus Seminars & Tom Shay
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What you will read in this month's issue of the e-ret@iler:
1. This month's article on the Profits Plus Seminars website
2. e-ret@iler advisory of the month
3. The resource library available to you
4. Your free subscription to the e-ret@iler
5. Contacting Profits Plus Seminars & Tom Shay

1. What's new on the Profits Plus Seminars website
Each month we post another "take-action" business management article on the website. Our October article is entitled, "Here's Looking at You". The article suggests ways in which you should be looking at your business to see if customers are being exposed to the maximum number of purchasing opportunities.

With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking at You

2. From Herman Group;
Technological innovations in retailing are influencing how we shop.

Pricing questions. Stores now have kiosks with scanners. Scanners on shopping carts.

Buying patterns. Frequent shopper cards are given frequently to shoppers. (Subway in D.C.) Customers save a few dollars, and information helps stores create more efficient in store promotions

Personalization. This is the next step. Coupons sent for their store only. Coupons bring you back to store or website to build relationship and build brand loyalty.

In store promotions. Kiosk will say hello, invite customer to insert frequent shopper card for that day only coupons for their favorite items and a related item.

Check out. Automatic self scanners, customers don't wait for a clerk. Kids love this technique.

3. Your free subscription to the e-ret@iler

The subscriber list to the e-ret@iler is shared with no one. Period.

4. Contacting Profits Plus Seminars & Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month.

Get your profits plus,

Tom Shay

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MAY 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


"It's all fun and games", is the title of the May Small Business Advisory. Too many employees think the business owner is simply renting their time. Showing up is sufficient.

 

This month's advisory shares a series of engaging activities that remind, and reward, employees that making the sale is what creates their pay check.

Small Business

NewS

Top Story

Meeting with the accountant in February before the tax return is due. I am not sure how this became a tradition. There is nothing you can do to change the numbers for 2025.

 

Why not meet in May, instead? One-third of the year would be completed, and a May meeting would allow for a discussion about what can and should be changed for the last eight months of 2026.

Article of the Month

The article of the month for May is titled, "No more tears". The discussion focuses on inventory which is a great investment in your business. But, only if you know how to manage the "open to buy" and will monitor the inventory turn rate.


Book of the Month

Mindset by Carol S. Dweck, PhD. As one who has found over the years that many of the problems in a small business occur because of the mindset of the owner of the business, this book is a must read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

The April Small Business Advisory quotes research performed by a faculty member at Purdue. The question was asked of 20,000 people, "What do you want in an experience with a business?".

 

The advisory shares the top five answers, for which the majority require the skills that only a human can have. It is not artificual intelligence or software that deals with customer service management.

Small Business

News

 

Top Story

It has been many years since we received an email from Ron of Arrow Floor Covering. Yet we still read it time and again as there are words of wisdom in his message.

 

Would the next generation want to work in your small business?


Article of the Month

Owning a small business has a lot of similarities to owning a small business. Not so much because of the hours you spent with the business, but because of the commitment you are making to yourself, your employees and your customers.

 

The April Article of the Month is titled, "With this ring, I thee wed".


Book of the Month

Everything in the April edition of Small Business News has a tie to the connection of you and your employees to your business. The same is true with this month's book suggestion which is, "Hit Refresh" by Satya Nadella, chairman and CEO of Microsoft.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.