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e-ret@iler October 2000 Sent at your request by Profits Plus Seminars & Tom Shay ======================================= What you will read in this month's issue of the e-ret@iler: 1. This month's article on the Profits Plus Seminars website 2. e-ret@iler advisory of the month 3. The resource library available to you 4. Your free subscription to the e-ret@iler 5. Contacting Profits Plus Seminars & Tom Shay 1.
What's new on the Profits Plus Seminars website With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking at You 2.
From Herman Group; Pricing questions. Stores now have kiosks with scanners. Scanners on shopping carts. Buying patterns. Frequent shopper cards are given frequently to shoppers. (Subway in D.C.) Customers save a few dollars, and information helps stores create more efficient in store promotions Personalization. This is the next step. Coupons sent for their store only. Coupons bring you back to store or website to build relationship and build brand loyalty. In store promotions. Kiosk will say hello, invite customer to insert frequent shopper card for that day only coupons for their favorite items and a related item. Check
out. Automatic self scanners, customers don't wait for a clerk. Kids
love this technique. 3.
Your free subscription to the e-ret@iler The subscriber list to the e-ret@iler is shared with no one. Period. 4.
Contacting Profits Plus Seminars & Tom Shay PROFITS PLUS, FOUNDER OF...
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FEBRUARY 2025
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Hopefully there are few small businesses that are operating with handwritten documents. Whether you have a point of sale (POS) system; Curstomer relationship management (CRM) system; or anything digital that helps you better operate your business, there remains a question.
Are you using everything that you bought? That is the focus of the February Small Business Advisory.
Small Business
As small business ownerss we are sure to disagree on many aspects of business management and ownership. However there are two items that I will always insist on.
The first item for you as manager and owner of a business, you must inderstand financial information. You cannot leave it to an accountant. The second item is you have to invest in educating your staff regarding their responsibilities within your business.
Most every small business has inventory. It may be inventory used as a part of your services. It may be inventory for items used in your business. The article of the month shares ideas of how you should control the inventory. This is important because you do not want to run out of the necessary inventory, and you do not want too much of your money sitting in more inventory than you need.
You cannot beat your competition unless you know what they are doing. The February book of the month is, The Everything Store, written by Brad Stone and Jeff Bezos.
