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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

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e-ret@iler
October 2000

Sent at your request by Profits Plus Seminars & Tom Shay
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What you will read in this month's issue of the e-ret@iler:
1. This month's article on the Profits Plus Seminars website
2. e-ret@iler advisory of the month
3. The resource library available to you
4. Your free subscription to the e-ret@iler
5. Contacting Profits Plus Seminars & Tom Shay

1. What's new on the Profits Plus Seminars website
Each month we post another "take-action" business management article on the website. Our October article is entitled, "Here's Looking at You". The article suggests ways in which you should be looking at your business to see if customers are being exposed to the maximum number of purchasing opportunities.

With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking at You

2. From Herman Group;
Technological innovations in retailing are influencing how we shop.

Pricing questions. Stores now have kiosks with scanners. Scanners on shopping carts.

Buying patterns. Frequent shopper cards are given frequently to shoppers. (Subway in D.C.) Customers save a few dollars, and information helps stores create more efficient in store promotions

Personalization. This is the next step. Coupons sent for their store only. Coupons bring you back to store or website to build relationship and build brand loyalty.

In store promotions. Kiosk will say hello, invite customer to insert frequent shopper card for that day only coupons for their favorite items and a related item.

Check out. Automatic self scanners, customers don't wait for a clerk. Kids love this technique.

3. Your free subscription to the e-ret@iler

The subscriber list to the e-ret@iler is shared with no one. Period.

4. Contacting Profits Plus Seminars & Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month.

Get your profits plus,

Tom Shay

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2025 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

JANUARY 2025
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Small Business

AdvisorieS

As we write the January Small Business News, we notice the announcements by Big Lots and Party City that they are closing all their stores. Is this a concern for the overall economy? Or, is it two businesses that should have rethought who their target customer is?

Small Business

NewS

Top Story

Is there a feeling of contentment or achievement in your business? We use the examples of two businesses that seem to have been demonstrating they are content in what they are doing? Which way is your business headed?

Article of the Month

Many businesses think margin is the key factor when determining how they price their products or services. The article of the month has a couple of additional factors for you to consider. After all it is about the money you keep.


Book of the Month

Shark Tales by by Barbara Corcoran and Bruce Littlefield. If you are a television watcher, you may have seen Barbara Corcoran on Shark Tank. This is the story of how she progressed from waitress to selling her initial business for $66 million.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

As we write the January Small Business News, we notice the announcements by Big Lots and Party City that they are closing all their stores. Is this a concern for the overall economy? Or, is it two businesses that should have rethought who their target customer is?

Small Business

News

 

Top Story

Is there a feeling of contentment or achievement in your business? We use the examples of two businesses that seem to have been demonstrating they are content in what they are doing? Which way is your business headed?


Article of the Month

Many businesses think margin is the key factor when determining how they price their products or services. The article of the month has a couple of additional factors for you to consider. After all it is about the money you keep.


Book of the Month

Shark Tales by by Barbara Corcoran and Bruce Littlefield. If you are a television watcher, you may have seen Barbara Corcoran on Shark Tank. This is the story of how she progressed from waitress to selling her initial business for $66 million.