1. What's new on the Profits Plus Seminars website
Each month we post another "take-action" business management article on the website. Our October article is entitled, "Here's Looking at You". The article suggests ways in which you should be looking at your business to see if customers are being exposed to the maximum number of purchasing opportunities.

With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking at You

2. From Herman Group;
Technological innovations in retailing are influencing how we shop.

Pricing questions. Stores now have kiosks with scanners. Scanners on shopping carts.

Buying patterns. Frequent shopper cards are given frequently to shoppers. (Subway in D.C.) Customers save a few dollars, and information helps stores create more efficient in store promotions

Personalization. This is the next step. Coupons sent for their store only. Coupons bring you back to store or website to build relationship and build brand loyalty.

In store promotions. Kiosk will say hello, invite customer to insert frequent shopper card for that day only coupons for their favorite items and a related item.

Check out. Automatic self scanners, customers don't wait for a clerk. Kids love this technique.

3. Your free subscription to the e-ret@iler

The subscriber list to the e-ret@iler is shared with no one. Period.

4. Contacting Profits Plus Seminars & Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month.

Get your profits plus,

Tom Shay