BOOK US

With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

You are an entrepreneur - let's talk about that
e-retailer logo
October 2015
Volume 16 Issue 11
News of the day

Global Entrepreneurship Week is November 16-22. What does this have to do with you?

Why, you are an entrepreneur! You have started or purchased a small business which is an integral part of your community. You likely hire individuals and are responsible for a part of what happens in your community.

Without entrepreneurs, everything would be a group of chain stores and service providers, all having distant corporate headquarters and not being an active part of your community.

You and your business are different. Here is about six week's notice for you to get on the band wagon. Promote to the media what your business does. Talk to your Chamber of Commerce, the Small Business Development Center (SBDC), your Main Street program, Business Improvement District (BID), Downtown Development Authority (DDA), and anyone that will listen.

Here is a link to the Global Entrepreneurship Week website.
 
Article of the Month

"You get more with honey than you get with vinegar."

This is supposed to be a lesson on how you talk and interact with people. The article of the month is "Taking Time for Recognition" and shares some ideas of some small things we can do to engage our employees.
Book of the Month

Staying in the same theme as our article of the month, this month's book suggestion is, "Everything Counts" by Gary Ryan Blair. You will find the comment of, "Don't sweat the details", is not appropriate for you as an individual or for your business.

As always, buy this book from an independent. Stay away from you know who.
Internet Tool for Your Business

You are trying to make a decision about buying inventory. The first option is to purchase in a smaller quantity and pay a higher price. The second option has a lower price but you have to buy in larger quantities.

There is also delivery costs, length of time to pay for the inventory, and how fast you are selling the inventory.

All of these are taken into consideration with our free Cost of Inventory Calculator on the Profits Plus website.
Staff Incentive for Your Business

Sixty seconds. That's all I ask. This month we have shared a lot about recognition. Sixty seconds is all it takes to give someone recognition. Here are four points to consider:
1. Tell someone exactly what they did that you appreciated.
2. Tell them how you saw that they did it.
3. Tell them what affect their effort has on your business.
4. Tell them thanks.

We want to recognize A Carrot A Day by Adrian Gostick and Chester Elton, whose book provides the basis for each month's incentive idea.
Profits Plus |tomshay@profitsplus.org | (727) 823-7205 | www.profitsplus.org

 

 

 

 

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MARCH 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
x
BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.