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March 2022
Volume No. 23, Issue No. 4

News of the day - "When do you stop selling?" and celebrating SBDC Day

Wednesday, March 16 will be the 2022 version of SBDC (Small Business Development Center) Day. While we take this space in March each year to promote the event, the SBDC should be a source that every small business owner should be aware of.

The SBDC, funded by the Small Business Administration, is available to you by way of in-person visits, zoom meeting and phone calls. They work with you in a one-on-one basis to help you take advantage of opportunities as well as help solve challenges your business faces.

All you have to do is look online for the SBDC office in your state.They will connect you with a counselor who will tailor the resources of the SBDC to your needs.

You can also join us for the March Small Business Conversations program as we will be interviewing individuals from the SBDC. Listen to the program and you will be sure to learn a lot about these resources that can be of value to you and your business.

Because of the wonderful blend of people in my community, I decided last fall to enroll in a couple of classes so that I can learn to speak Spanish. I won't be speaking conversational Spanish anytime soon, but recently learned a phrase that ties to good business practices.

As I understand, it is improper for a waiter or waitress to lay the bill on the counter or table in front of you. Instead, you are expected to ask for the bill.

Granted there will occasions where you are in a hurry and that practice would seem to be inconvenient. However, what I see in the overwhelming situations is a missed opportunity on the part of the restaurant.

I ask the question (somewhat rhetorical); "As a wait person, aren't you dependent on tips to pay your wages? Then, why at lunch or dinner aren't you suggesting dessert? If you asked a customer if they enjoyed your meal, why aren't you suggesting a take out of the same meal that your customer could enjoy in a day or two?

When the bill is placed on the table or counter, it is a subliminal message from the wait person that says, "I am done".

It appears to me that the Spanish tradition makes much more sense, and more money for the restaurant and wait person.

It reminds of a situation of my working with the sales team of Case Manufacturing. At the close of their meeting, there was a tradition of asking a senior individual of the company if there was anything he wanted to share.

He had a question he wanted to ask. "When you are writing an order with an account, when do you put your pen in your pocket?"

In a demonstrative manner, he got up and walked out the door. Only to turn around, stick his head back in the room, and say, "When you get back in your car!"

The logic is the same as the restaurant and the essence of the message I want to share this month. In an appropriate manner, when do you stop selling? Far too many quit far too soon.

Article of the Month - Belt tightening

Because of the wide variety of small businesses that read our Small Business News, this month's article can be read in a variety of contexts. However, regardless of whether your business suffered because of the Covid pandemic, or if your business has been booming during this health challenge, the exercise we are selecting in this month's article will surely work in your business.

Following the directions of the article, the exercise will take you but a few minutes and will easily show you what aspects of your business expenses should be the focus of your attention. And, because of your choices, it will show what areas of expenses are on "auto-pilot".

Who is visiting Small Business Conversations this month? - The SBDC

As we write this month's Small Business News, we are unable to confirm exactly who will be our guests. But safe to assume, our guest experts will be two from the state and national level of the Small Business Development Center.

You will be sure to learn how your partnering with the SBDC, and asking for an advisor to be appointed for your business will provide you with free, individual counseling for you. Whether you see an opportunity or a challenge for you and your business, this will place a highly qualified individual in your corner.

Book of the month - Never split the difference; negotiating as if your life depended on it by Chris Voss with Tahl Raz

We like a book that we can suggest for small business that comes from a non-related field. This is one of those books. Chris Voss is a former international hostage negotiator. His approach is field tested. Perhaps you are negotiating with a vendor, the purchase price of a vehicle or equipment for your business; this can work to your advantage.

Some people have that natural skill. Our son, Darren, is one of those people. The rest of us could use this book.

Internet Tool for Your Business - planning markdowns

The reason behind the creation of this month's Internet tool, the planned markdown calculator, came from an experience of my working with a select group of members of an international trade association.

The small audience was individuals who were to be the next generation of family management in the businesses. The lesson was about understanding how to buy; and perhaps "not to buy".

We utilized an example of inventory purchased that was to be sold with a 30% gross margin. As the group shared the experiences in their businesses, the consensus was they started with the inventory being sold at full margin and followed by three markdowns at varying points of time.

The group agreed how much their first, second and third markdowns would be, as well as at what point, based on inventory on hand, the markdowns would occur.

Putting this information into the calculator we are suggesting for this month, they found their overall margin was 16.67%. Definitely their businesses would not continue to exist if that process was continued throughout their business. Neither can you in your business.

Our solution in our example? If these businesses would have bought only enough inventory to make it through the first markdown, they would have kept a healthy margin.

Hence the expression; sometimes, less is more.

This is the example from one experience. You should use the calculator with your numbers. Then you will have the answer that is right for your business.

Each month we highlight one of the 47 free tools on the Profits Plus website; we call them "calculators". While some provide analysis by numbers and ratios, some are assessments and others are self-examination questions. Many are downloadable while others, because of the complexity of the calculations going on behind the scene, are a part of the website and allow you to print your answers. None of them require you to give any personal information nor are there any "cookies" tracking you or your information.

Staff Incentive for Your Business - Group decisions

The staff incentive comes from a personal experience. Our business was making progress in building a strong team. We had created a staff education program which was showing great results. The business we had at that time had 15 employees working part and full time.

I don't remember where the idea came from, but we decided that those of us who were charged with the responsibility of being the supervisors, and myself as an owner, needed occasions to get together and make our plans as a group.

We decided we would meet once a month for breakfast an hour and a half before the business opened. One person volunteered to be the recording secretary and we took turns developing the agenda for each meeting.

What I remember as the strongest testimonial to the results of this breakfast meeting was a couple of part time employees who volunteered to open the store on the morning of these meetings. Their comment was, "We are loving the results of these meetings and we want to contribute".

The incentive? Involvement and the feeling that you are making decisions.

 

 

 

 

 

 

DECEMBER 2024
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Small Business

AdvisorieS

Whose job is this, anyway? Have you heard that before? The December Small Business Advisory offers ideas from those who have found solutions.

Small Business

NewS

Top Story

Past our announcement that the December newsletter starts our 26th year, we are discussing what is and what is not a problem.

 

Starting with, all these announced closings of retail operations is not a problem indicative of retail. It is an indicator of chain stores trying to correct the problems they previously made.

Article of the Month

We came across a solution of tasks not getting done as well as tasks not done correctly. We created an owner's manual for our business. Details in the Article of the Month.


Book of the Month

Atomic Habits by James Clear. Have you ever caught yourself saying that you had gotten out of the habit of doing something? Perhaps it is something you need to continue to do? This book can be applicable to personal and business life.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Whose job is this, anyway? Have you heard that before? The December Small Business Article of the Month offers ideas from those who have found solutions.

Small Business

News

 

Top Story

Past our announcement that the December newsletter starts our 26th year, we are discussing what is and what is not a problem.

 

Starting with, all these announced closings of retail operations is not a problem indicative of retail. It is an indicator of chain stores trying to correct the problems they previously made.


Article of the Month

We came across a solution of tasks not getting done as well as tasks not done correctly. We created an owner's manual for our business. Details in the Article of the Month.


Book of the Month

Atomic Habits by James Clear. Have you ever caught yourself saying that you had gotten out of the habit of doing something? Perhaps it is something you need to continue to do? This book can be applicable to personal and business life.