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What is your body language saying? Perhaps you have heard about the "rule" that states that 90% of what a person hears is not verbal. The majority of the message that we receive when we speak with another person comes not from the words we use or the tone of our voice. Instead, it comes from the way we stand before the other individual. It is called "body language". This article from the Univesity of Texas Permian Basin (https://online.utpb.edu/about-us/articles/communication/how-much-of-communication-is-nonverbal/) explains. It was Albert Mehrabian, a researcher of body language, who first broke down the components of a face-to-face conversation. He found that communication is 55% nonverbal, 38% vocal, and 7% words only. This is where the idea that the vast majority of communication is nonverbal originated, but does this really mean that less than 10% of information is conveyed in spoken words? It turns out that the above formula was developed with a specific purpose in mind: comparing facial and vocal components to decipher a person’s attitude. According to Mehrabian, “When there are inconsistencies between attitudes communicated verbally and posturally, the postural component should dominate in determining the total attitude that is inferred.” Is 90% of communication nonverbal? No, information is conveyed verbally, but in a face-to-face conversation, body language and facial expressions can have an incredible impact on how information is interpreted. In “The Definitive Book of Body Language,” Allan and Barbara Pease analyzed thousands of recorded sales negotiations from the 1970s and 1980s and found that body language accounted for the majority of the impact made negotiating. They also considered how the person with the strongest argument usually wins in negotiations over the phone but not always in face-to-face conversations. Although the idea that 90% of communication is nonverbal can be put to rest, a person’s body language and our first impression of them can heavily influence our decision-making. This series of informational photos are created to assist you understand the "message" a customer receives as you are standing in front of them. There
are 7 positions. We suggest you visit each
of the pages and print them for use in your business as an educational
tool. We have created them using various attire. Click on each of the links below to visit the appropriate page
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OCTOBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Healthy, Wealthy, and Wise. It may be the last part of a saying dealing with going to bed early and getting up early. It is also the title of this month's advisory. We are going to look at five tests you can perform on your business along with several calculations you can perform on your business to determine how well the business is performing.
Small Business
Continually, I am baffled by small businesses that fail to ask for customers for their business. The example for October is service businesses that deal with their customers on a monthly, quarterly, semi-annual, or annual business.
I don't understand why they tell customers to call when they are ready for the next service.
It is just a tool. We are talking about money. The October article tells the story of several small businesses that make a big difference in their community. These are heart warming stories of making money and using that money in some unique ways.
How about an uplifting book to start the last quarter of the year? Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert can give you that boost in both your personal life and in your business.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
