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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

During some of Tom Shay's presentations, he mentions a sales skill game that can be utilized in your business. The game is called, "Top Ten/Bottom Ten".

To adapt this game for your staff, you will want to make a list of the best things you can say to a customer as well as a list of the worst things you can say to a customer. To see our list of the top ten and bottom ten things, click on the appropriate list.

Top Ten Things

Bottom Ten things

To play the game, one person needs to be the time keeper. They will need a stopwatch and something to make noise with - such as a bell or whistle. One person accepts the job of salesperson and another becomes the customer.

Posted on the wall in large print should be a poster listing the top ten things to say and a poster listing the bottom ten things to say. The posters should be in a position that the person playing the part of salesperson cannot see them.

The timekeeper starts the stopwatch to begin the game and then closely listens to the interaction between the "customer" and "salesperson". One bonus point is scored for each of the things from the "top ten" list that is said. However, when the salesperson says one of the "bottom ten" things, the bell is sounded and the stopwatch is stopped.

The score for the "salesperson" is tabulated as the number of seconds on the stopwatch plus one bonus point for each of the "top ten" things said.

Score for each person is listed on an additional poster hung on the wall. Winner of the game is the person with the highest score. A prize that works well is purchasing lunch for the winner and providing additional time for lunch.

 

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JUNE 2026
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Marketing talks about finding your target customer. Unfortunately, those customers are not wearing a shirt with a bullseye on them to help you make that determination. The June Small Business Advisory offers an alternative method for understanding where your customer lives.

Small Business

News

 

Top Story

It is countdown to the start of the 24th Independent Retailer Month beginning July 1. We work to promote the celebration from a different prospective; that of telling the public of the benefits they receive because they shop at a locally owned independent retailer. We also share reseach that shows the many positive feelings that consumers have about locally owned independent retailers and why they prefer to shop with you.


Article of the Month

Remeber Struther Martin in Cool Hand Luke as he said, "What we have here is a failure to communicate"?

 

We are going to apply that expression to the software you use in your business. Are you getting what you need from that software?


Book of the Month

Think of how Harley Davidson, Apple, and Campbell's Soup are perceived. Each have a very devout following. We call that cult branding. This month's book we review is, "The Power of Cult Branding", by B.J. Bueno.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.