With over 25 years of frontline experience Tom Shay is America's leading small business
management
expert. He's a "Must Have" for your next event.
Vendor Presentations
from Profits Plus and Tom Shay
Manufacturers, wholesalers, vendors and sales representatives are an invaluable component in the equation for a successful small business. Tom Shay has created topics that are designed to help these individuals and companies to build their profitable relationship with their accounts.
Cultivating accounts that must have you! - For those vendors that have experiences accounts that purchase from you because you had the lower price as well as accounts that were loyal to you based upon the service provided to them. If you want more accounts to leave the former group and join the later group, this is a topic you want to hear.
Why fly paper works! Attracting buyers to your tradeshow exhibit! - You know that your space at a trade show costs a lot of money. Add to that the expense of travel, hotel, and meals and you have spent a lot of money. If you do not think you are getting the results from your trade show exhibit that you should get, this is a presentation that needs to be heard.
Lessons from a Postman - How to deliver as a vendor - "What is your price on ...?" If that is the questions your sales staff is hearing far too often from your accounts, then we need to look at what is missing from the formula of what your business is trying to deliver. It appears what you are trying to deliver is not what your account is needing or wanting.
Presentations based upon Tom Shay's book "How to become the Preferred Vendor - 251 Strategies for doing more business with retailers!
See the video about Mr. O.C North; one of Tom Shay's favorite sales representative stories as shown on You Tube.
Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.
I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.
Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.
Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.
Article of the Month
It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.
And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.
Book of the Month
Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?
Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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With over 25 years of frontline experience Tom Shay is America's leading Small Business
Management
Expert. He's a "Must Have" for your next event.
Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.
I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.
Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.
Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.
Article of the Month
It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.
And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.
Book of the Month
Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?
Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.