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 The B2B relationship between a vendor and their customers, be they retailers, dealers or jobbers, is much like that of the B2C relationship with consumers. If the effort is not made to engage the customer; stay connected with the customer; and provide an education to the customer, there are two things that are sure to follow. The first to follow is the relationship will soon be based upon price as the customer sees no difference in one vendor and another. The second to follow it the customer is easily tempted, and swayed to do business with another vendor. This session details what most customers are unable to relay to their vendors; "Help me. Make my business better. Make me a better owner. Help me to grow my business and I will be a customer who is growing my business and becoming a better account for you the vendor". Powerpoint of "Lessons from a postman - How to deliver as a vendor" PROFITS PLUS, FOUNDER OF...
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JULY 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The July Advisory pushes further into the skill of being a masterful salesperson. In your small business, do you have salespeople or just people that take orders and ring up sales?
Small Business
It is Independent Retailer Month celebrating the 24th year. We'll invite you to read the newsletter to know why we created the event as well as understand the information we share that makes your small business important for your community.
The news also shares a story that gives a very positive outlook for small businesses.
Interesting how one personal experience can teach you much about small business. This month's article started with wandering into a small shop and purchasing a bar of soap.
The Advisory for July is about masterful selling and the book of the month follows suit with Brian Tracy's, "The Psychology of Selling."
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
