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 The B2B relationship between a vendor and their customers, be they retailers, dealers or jobbers, is much like that of the B2C relationship with consumers. If the effort is not made to engage the customer; stay connected with the customer; and provide an education to the customer, there are two things that are sure to follow. The first to follow is the relationship will soon be based upon price as the customer sees no difference in one vendor and another. The second to follow it the customer is easily tempted, and swayed to do business with another vendor. This session details what most customers are unable to relay to their vendors; "Help me. Make my business better. Make me a better owner. Help me to grow my business and I will be a customer who is growing my business and becoming a better account for you the vendor". Powerpoint of "Lessons from a postman - How to deliver as a vendor" PROFITS PLUS, FOUNDER OF...
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APRIL 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The April Small Business Advisory quotes research performed by a faculty member at Purdue. The question was asked of 20,000 people, "What do you want in an experience with a business?".
The advisory shares the top five answers, for which the majority require the skills that only a human can have. It is not artificual intelligence or software that deals with customer service management.
Small Business
It has been many years since we received an email from Ron of Arrow Floor Covering. Yet we still read it time and again as there are words of wisdom in his message.
Would the next generation want to work in your small business?
Owning a small business has a lot of similarities to owning a small business. Not so much because of the hours you spent with the business, but because of the commitment you are making to yourself, your employees and your customers.
The April Article of the Month is titled, "With this ring, I thee wed".
Everything in the April edition of Small Business News has a tie to the connection of you and your employees to your business. The same is true with this month's book suggestion which is, "Hit Refresh" by Satya Nadella, chairman and CEO of Microsoft.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
