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 The B2B relationship between a vendor and their customers, be they retailers, dealers or jobbers, is much like that of the B2C relationship with consumers. If the effort is not made to engage the customer; stay connected with the customer; and provide an education to the customer, there are two things that are sure to follow. The first to follow is the relationship will soon be based upon price as the customer sees no difference in one vendor and another. The second to follow it the customer is easily tempted, and swayed to do business with another vendor. This session details what most customers are unable to relay to their vendors; "Help me. Make my business better. Make me a better owner. Help me to grow my business and I will be a customer who is growing my business and becoming a better account for you the vendor". Powerpoint of "Lessons from a postman - How to deliver as a vendor" PROFITS PLUS, FOUNDER OF...
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AUGUST 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The July Advisory pushes further into the skill of being a masterful salesperson. In your small business, do you have salespeople or just people that take orders and ring up sales?
Small Business
GUEST - While some businesses use that word in place of saying "customer", we share how the word can separate your business from others businesses.
When you were young, did you ever have someone tell you to not get an attitude? The article of the month tells of the right way to have an attitude that can help your business.
Dream Manager - Every person who comes to a new job has a dream of what that job can do for them. Are you helping your employees with fulfilling their dream?
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
