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 The B2B relationship between a vendor and their customers, be they retailers, dealers or jobbers, is much like that of the B2C relationship with consumers. If the effort is not made to engage the customer; stay connected with the customer; and provide an education to the customer, there are two things that are sure to follow. The first to follow is the relationship will soon be based upon price as the customer sees no difference in one vendor and another. The second to follow it the customer is easily tempted, and swayed to do business with another vendor. This session details what most customers are unable to relay to their vendors; "Help me. Make my business better. Make me a better owner. Help me to grow my business and I will be a customer who is growing my business and becoming a better account for you the vendor". Powerpoint of "Lessons from a postman - How to deliver as a vendor" PROFITS PLUS, FOUNDER OF...
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NOVEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Seems like today, everyone is a consultant for something. Most small businesses owners have likely received an email, phone call, or visit from someone wanting to sell the services of a consultant.
You might find the right combination of consultants (let's call them advisors) in your own neighborhood. And they would likely trade their advice for some advice from you. This month's Small Business Advisory explains how.
Small Business
November has two special events tailored to small businesses. The first occurs in the third week of the month. It's the Great American Teach In Day. Your help will be needed and appreciated.
The second event is Saturday, November 28 - Small Business Saturday. Details of how to participate in each is in this month's newsletter.
Approaching the end of the year, many small businesses start to consider their pay scale for 2027. With some small businesses, bonuses at the end of the year are a tradition. The article of the month shares ideas of how to approach payroll as the new year approaches.
You are awesome at what you do. You are a small business owner and that takes a lot of bravery to do what you do.
Part of what you requires what Malcolm Gladwell calls, "thin slicing." Others refer to it as "gut feeling." The book of the month talks about the need to stop doubting your greatness.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
