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e-ret@iler
March 2000 Sent to you at your request by Tom Shay and Profits Plus Seminars Visit our website at www.profitsplus.org In this month's issue of the e-retailer, we will share with you: ·
Information regarding staffing and pay On
the Profits Plus Seminars website this month, we have added a new article
entitled, 8 Steps to Solving Customer Complaints. The article reviews
the traditional six step plan to deal with a customer who has a complaint
against your business, but then offers two additional steps that few
merchants take. With many e-mail programs, you can click on the link
at the end of this sentence to go immediately to that page on our website.
We
introduced the retail knowledge test in December. It is a 20 question
multiple choice test about business management. Take the test as often
as you like. Your test is graded instantly, and you will see any questions
you have missed, and the correct answers. It is free for you to enjoy
and improve your retail knowledge. Manpower, Inc has released a report in which they have surveyed 16,000 businesses, learning that 24% are planning to hire more workers in the next 60 days. Only 10% of those surveyed report they are planning to scale back their staff. While many employers believe that money can help them keep an employee from bolting to another job, a Yankelovic Partners study showed that 40% of workers will stay in a job they hate because the money is good. Perhaps this survey is suggestion that employers are paying too much to keep an employee. American Demographics magazine reports retailers can expect a shift in their customer base in the next five years. Customers in the 50 to 59 year old group will experience two changes in their lives. To begin with, this traditionally affluent age group will increase in size by 140% between 1995 and 2005. Within
this group, 38% will be moving, with many leaving cities and retiring
to rural areas. This moving provides retailers with excellent opportunities
as this group may be "downsizing" their possessions, and looking
for purchases that better suit their new lifestyle. Thanks for allowing us to visit your computer this month, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month. Get
your profits plus, |
APRIL 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.
Small Business
We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.
This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.
While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.
If there is not something very special about your business, then the only attraction to your businessis that of a low price.
"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.
I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.
