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Retail Management, Retail expert, retail keynote speakers Sign up for e-ret@iler, small business help, small business advice
Profits Plus Solutions for Small Business
Retail Expert speakers Retail Management training seminars

March 2000

Sent to you at your request by Tom Shay and Profits+Plus Seminars
Visit our website at

In this month's issue of the e-retailer, we will share with you:

· Information regarding staffing and pay
· A study of the next five years of demographics

On the Profits+Plus Seminars website this month, we have added a new article entitled, 8 Steps to Solving Customer Complaints. The article reviews the traditional six step plan to deal with a customer who has a complaint against your business, but then offers two additional steps that few merchants take. With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website.
8 Steps to Solving Customer Complaints

We introduced the retail knowledge test in December. It is a 20 question multiple choice test about business management. Take the test as often as you like. Your test is graded instantly, and you will see any questions you have missed, and the correct answers. It is free for you to enjoy and improve your retail knowledge.
Retail Test

Manpower, Inc has released a report in which they have surveyed 16,000 businesses, learning that 24% are planning to hire more workers in the next 60 days. Only 10% of those surveyed report they are planning to scale back their staff.

While many employers believe that money can help them keep an employee from bolting to another job, a Yankelovic Partners study showed that 40% of workers will stay in a job they hate because the money is good. Perhaps this survey is suggestion that employers are paying too much to keep an employee.

American Demographics magazine reports retailers can expect a shift in their customer base in the next five years. Customers in the 50 to 59 year old group will experience two changes in their lives. To begin with, this traditionally affluent age group will increase in size by 140% between 1995 and 2005.

Within this group, 38% will be moving, with many leaving cities and retiring to rural areas. This moving provides retailers with excellent opportunities as this group may be "downsizing" their possessions, and looking for purchases that better suit their new lifestyle.
Don't forget to visit the website to see the resources we have created specifically for retailers. You can click this link to go immediately to that page. Resources

Thanks for allowing us to visit your computer this month, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month.

Get your profits plus,
Tom Shay

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PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179