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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Small business knowledge test from Profits Plus

Answer each of the 20 multiple choice questions. At the bottom of the page, click on the submit button. Within a couple of seconds you will have your score as well as the answers to any questions you answered incorrectly.

1. Customers walking into a business, traditionally:
Look and walk to the left
Look and walk to the right
Turn around and walk out
Look for someone to wait on them


2. What percentage of shoplifters are reported to the authorities?
90%
25%
50%
75%


3. A new customer costs an average of $20. A current one costs:
$20
$15
$9
$4


4. Surveys show a merchant's greatest concern is:
Category killer stores
Staffing
Internet
Economy

5. By explaining the benefits of a unique product, your price can be higher than the competition by what percentage?:
0%
20%
5%
10%


6. The most frequent reason a business fails is:
Advertising
Employees
Location
Cashflow

7. The average price of an item taken by a non-professional shoplifter is :
$5
$20
$27
$55


8. "Keystone" means:
Pennsylvania
A beer
Selling price is twice the cost
No freight factor


9. The percentage of new businesses surviving 5 years is:
85%
5%
50%
63%


10. The percentage of new businesses surviving 10 years is:
2%
50%
25%
33%


11. As a percentage of sales, shoplifting is approximately:
3% - 4%
4% - 5%
1% - 2%
2% - 3%


12. How does most "shrinkage" occur?
Shoplifters
Employees
Poor paperwork
Vendor errors


13. Where does most employee theft occur?
Sales floor
Stock area
Point of sale
Receiving area


14. A "yes" or "no" answer is a response to what type of question?
Leading
Assumptive
Open ended
Close ended


15. 2/10 means:
1/5% discount
2 out of 10 people pay their bills
2% discount if paid within 10 days
it is an expression for use with CB radios


16. "Open to Buy" means:
I am in the mood to day to write a purchase order
Looking over the shelves to see if any additional inventory is needed
a method of calculating how much inventory should be in the business
it is the time of year when most trade shows are held


17. When standing before a customer, a sales person's arms and hands should be:
Arms at our side, hands with palms up
Folded in a cross arm configuration
It makes no difference
In your pocket


18. The best selling space in a business is:
2'-3' from the floor
stacked on the floor
hung from the ceiling
4' to 6 1/2' from the floor


19. Businesses frequently determine their advertising budget as:
No set pattern
Set dollar amount
Percentage of net profit
Percentage of sales

20. FOB: Destination means:
Beats me
Friend of Bill at the Destination Tavern
Freight paid by the customer
Freight paid by the shipper

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MAY 2024
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Small Business

AdvisorieS

The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.

 

Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?

 

Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.

Small Business

News

Top Story

We see that many small business owners have too much of a focus on the "top line" of their income statement.

 

Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.

Article of the Month

Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.

 

And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.

 

The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."


Book of the Month

Lean Startup by Eric Reis is our suggested book for May.

 

As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.

 

Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.

 

Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?

 

Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.

Small Business

News

 

Top Story

We see that many small business owners have too much of a focus on the "top line" of their income statement.

 

Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.


Article of the Month

Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.

 

And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.

 

The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."


Book of the Month

Lean Startup by Eric Reis is our suggested book for May.

 

As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.

 

Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.