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During his presentations, Tom has often made reference to business management books written by authors other than himself. This list of titles and authors is categorized by subject matter. The ** denotes Tom's favorites.

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Business Strategy
AGENDA by Michael Hammer **
Becoming Preferred by Michael Vickers **
Best Practices are Stupid by Stephen M. Shapiro
Be the Elephant by Steve Kaplan
Blink by Malcolm Gladwell
Blow the Whistle on the Competition by D. Wendal Attig
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Break from the Pack by Oren Harari
Brick & Mortar Ougha by John W. Hayes
Business is a Contact Sport by Tom Richardson and Augusto Vidaurreta
Competing with the Retail Giants by Kenneth E. Stone
Defining Markets Defining Moments by Geoffrey Meridity and Charles Schewe
Firms of Endearment by Raj Sisodia, Jag Sheth and David B. Wolfe
Good to Great by Jim Collins
G.R.A.C.E. Keys to Entrepreneurship by Martha Campbell Pullen, PhD.
Hope is not a strategy by Rick Page
Killing Giants by Stephen Denny
Our Patchwork Nation by Dante Chinni and James Gimpel
Take Care of Your Business or Someone Else Will by Michael McKinley
The Big Moo by The Group of 33 **
The Compete idiot's guide to strategic planning by Lin Grensing-pophal
The Disney Way by Bill Capodagli
The Distribution Trap by Andrew R. Thomas
The On-Purpose Business by Kevin W. McCarthy

Business succession
Dance in the End Zone by Patrick A. Ungashick
Dirty Little Secrets of Family Business by Henry Hutcheson
Effective Succession Planning by William J. Rothwell
Who's Next Please? by Fred A. Tillman and Jack Rice

Customer service
180 Ways to Walk the Customer Service Talk by Eric Harvey
Building Customer Loyalty by Joanna Brandi
Butterfly Customer by Susan O'Dell and Joan Pajunen
Customer Centric Selling by Michael T. Bosworth & John R. Holland
Customers for Life by Carl Sewell and Paul B. Brown
Customer Winback by Jill Griffin and Michael W. Lowenstein
Dealing with the customer from Hell by Shaun Belding
Difficult People by John Hoover
How Customers Think by Geral Zaltman
How Pleasure Works by Paul Bloom
How to Win Customers and Keep Them for Life by Michael LeBoeuf
I love you more than my dog by Jeanne Bliss
Infinite possibility by Joseph Pine & Kim Korn
Listening for Success by Steve Shapiro
Managing Customers as Investments by Sunil Gupta and Dolald R. Lehmann
Nurturing Customer Relationships by Jim Cecil and Eric Rabinowitz
Nuts! by Kevin and Jackie Freiberg
Outrageous by T Scott Gross
Raving Fans by Ken Blanchard and Sheldon Bowles **
Romancing Your Customers by Sam Allman
Solution Selling by Michael T. Bosworth **
The power of a positive NO by William Ury
The trust edge by David Horsager
Treasure Hunt by Michael J. Silverstein
Welcomer Edge by Richard Shapiro
What Customers Want by Anthony W. Ulwick

Financial
The Entrepreneur's Guide to Forming a Business Entity by Michael J. McCormick, CPA**
Triple your profits by Dr. Albert Bates

Management
301 Great Management Ideas by Sara P. Noble
Boundaries for Leaders by Henry Cloud
Decisive: How to make better choices in life and work by Chip Heath and Dan Heath
Emotional Intelligence by Daniel Goleman
Entrepreneurial Strengthsfinder by Jim Clifton
Everything Counts by Gary Ryan Blair
Fashion Unraveled by Jennifer Lynne Matthews
First, Break All the Rules by Marcus Buckingham and Curt Coffman
Flight of the Buffalo by James A. Belasco and Ralph C. Stayer
In the Owner's Chair by Ronald W. Torrence
Leadership Jazz by Maxx DePree
Leaders make the future by Bob Johansen
Millennials Rising by Neil Howe and William Strauss
Portrait of an Entrepreneur by Edward Kenneth Loyst
Quality is Free by Philip B. Crosby
Reinventing the Wheel by Chris Zane
Results by Gary L. Neilson and Bruce A. Pasternack
Social Intelligence by Daniel Goleman
The 7 Habits of Highly Effective People by Stephen R. Covey
The disciple of market leaders by Michael Treacy and Fred Wiersema
The E Myth by Michael E. Gerber **
The E Myth Manager by Michael E. Gerber
The Fred Factor by Mark Sanborn **
The Ice Cream Maker by Subir Chowdhury
The Knack by Norm Brodsky
The Magic of Believing by Claude M. Bristol
The One Minute Manager by Ken Blanchard and Spencer Johnson
The Power of Simplicity by Jack Trout
The Process of Excelling by Roger E. Herman
The Six Sigma Way by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh
The Starfish and the Spider by Ori Brafman
Tribes - We need you to lead us by Seth Godin
Value Shift by John B Izzo and Pam Withers
What I learned from Sam Walton by Micael Bergdahl
Win: The Key principles to take your business from ordinary to Extraordinary by Frank Luntz
Work the system by Sam Carptenter

Marketing
Anytime, Anywhere by Robert Spector
Big Box Swindle by Stacy Mitchell
Branded! How Retailer Engage Consumers with Social Media and Mobility by Bernie Brennan and Lori Schafer
Brand Washed by Martin Lindstrom
Buying In by Rob Walker
buy*ology by Martin Lindstrom
Crazy is a Compliment by Linda Rottenberg
Fish! by Stephen Lundin, Harry Paul,and John Christensen **
Flip the Funnel by Joseph Jaffe
From Mind to Market by Roger D. Blackwell
Guerrilla Retailing by Elly Valas, Orvel Ray Wilson and Jay Conrad Levinson
Marketing Warfare by Al Ries and Jack Trout **
Predatory Marketing by C. Britt Beemer **
Purple Cow by Seth Godin
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
The Art of War by Sun Tzu and Samuel B. Griffith
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
The Experience Economy by B. Joseph Pine II and James H. Gilmore **
The Hidden Persudaders by Vance Packard
The Invisible Touch by Harry Beckwith
The Mom & Pop Store by Robert Spector
The Power of Habit by Charles Duhigg
The Psychology Influence of Persuasion by Robert B. Cialdini, PhD
The Secrets of Word-of_Mouth Marketing by George Silverman
The Small-Mart Revolution by Michael H. Shuman
The Stuff Americans Are Made Of by Josh Hammond and James Morrison
The Tipping Point by Malcolm Gladwell
Think Big Act Small by Jason Jennings
To Catch A Mouse Make A Noise Like A Cheese by Lewis Kornfeld
What Every Body Is Saying by Joe Navarro and Marvin Karlins
What Women Want by Paco Underhill

Merchandising
1010 Tested Ideas That Move Merchandise by Riched and E.B. Weiss
Call of the Mall by Paco Underhill **
In-Store Signage & Graphics by Larry Ruderman with Athur Ruderman
Lifestyle Stores by Martin M. Pegler
Retail Entertainment by Martin M. Pegler
Retail Superstars by George Whalin

Sales skills
Amazing Face Reading by Mac Fulfer, JD
Getting to Yes by Roger Fisher and William Ury
How to Read a Person Like a Book by Gerald I. Nierenberg and Henry H. Calero
It's More Than Words by Harry Perdew, PhD
Sell Yourself First by Thomas A. Freese
SPIN Selling by Neil Rackham
The Power of Face Reading by Rose Rosetree
Words that work by Frank Luntz

Staff management
A carrot a Day by Adrian Gostick and Chester Elton
Coaching for improved work performance
by Ferdinand F. Fournies
Drive by Daniel H. Pink
Coaching Kock your socks off service by Kristin Anderson and Ron Zemke
Getting Employees to Fall In Love With Your Company by Jim Harris
Generations at Work by Ron Zemke, Claire Raines and Bob Filipczak
Generational Insight by Cam Marston
Here comes everybody by Clay Shirky
I Quit, But Forgot to Tell You by Terri Kabachnick
It's OK to Ask 'Em to Work by Frank McNair **
Keeping Good People by Roger E. Herman
Linchpin by Seth Godin
Motivating the "What's in it for me?" Workforce by Cam Marston **
Nurturing Customer Relationships by Jim Cecil and Eric Rabinowitz
Please don't just do what I tell you! by Bob Nelson **
Rethinking the Sales Force by Neil Rackham and John DeVincentis

The Ambitious Generation by Barbara Schneider and David Stevenson
The Carrot Principle by Adrian Gostick and Chester Elton
The No Asshole Rule by Robert I. Sutton
The Southwest Airlines Way by Jody Hoffer Gittell
The Starbucks Experience by Joseph Michelli
The Entusiastic Employee by David Sirota, Louis A. Mischkind and Michael Irwin Meltzer
The Zappos Experience by Joseph Michelli
W*A*Y*M*I*S*H by Ray Considine and Ted Cohn **
When Generations Collide by Lynne C. Lancaster and David Stillman
Why Employees Don't Do What They're Supposed To Do And What To Do About It by Ferdinand F. Fournies
Who Moved my Cheese? by Spencer Johnson, M.D.

Store design and strategy
Conversion - The last great retail metric by Mark Ryski
Guerrilla Trade Show Selling by Jay Conrad Levinson, Orvel Ray Wilson and Mark Smith
Maximizing Store Impact by Donna Geary
More Retail Details by T. J. Reid
New Retail Power & Muscle by Thomas E. Austin
Retail Details by T.J. Reid
Retail Success by George Whalin
Stop talking, start doing retail branding by John Torella
The Budget Guide to Retail Store Planning & Design by Jeff Grant
Visual Merchandising - The Business of Merchandise Presentation by Robert Colborne
Visual Merchandising Presentation and Display by Linda McKendry
Wehn Retail Customers Count by Mark Ryski
Why People Buy things they don't need by Pamela N. Danziger
Why We Buy by Paco Underhill **

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