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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Sample videos from Tom Shay and Profits Plus

We offer several video samples of Tom Shay presentations. They are 20 minute snippets from some of Tom Shay's most popular presentations. Because of the length, please allow time for the videos to load onto your computer.

You can hire a manager but you can't hire an owner is Tom Shay's insight into the appropriate tools for an owner to profitably and efficiently operate the business. It begins with determining what are the exclusive responsibilities of the owner and what can be delegated to employees.

 

This presentation, What it takes to be a 5 star business!, is a workshop that can vary in length from one hour to one day. It helps a business owner to identify the challenges and opportunities within their business.

 

This presentation, Team UP for Success!, teaches the participants how to develop their format for teaching their employees. Everyone will agree that the sales staff should be better at selling, but how do you teach that? This is the session that teaches how to teach retail.

 

Creating a business plan is a very important component of a small business. With a business plan you will find you have fewer mistakes in hiring; improve the products and services being offered; and do a better job of marketing to your target customers. In this session at the PRI show, Tom Shay explains why an owner should create the business plan instead of using online programs or someone who does so as a consultant.

 

This presentation, Power Promoting, is Tom Shay's "posters" presentation. As a result of the popularity, we have Power Promoting 1 and Power Promoting 2. The two presentations do not have to be given in sequence; the second presentation is an extension of what was shared during the first one.

 

This presentation, Keys to Building Strong Retailers, was given to the directors of a state level Main Street program. In addition to this presentation which is directed to directors and volunteers of Main Street programs, we have several other programs in this same direction as well as many presentations designed for the businesses within a Main Street district.



Three Steps to Increasing Your Profit Margin was presented to an association of golf stores. This video includes the video as well as the powerpoint presentation as their association is using this video as a part of their continuing education program.

Have you seen a "TED talk?" They are short presentations, under 18 minutes, which are designed to inspire an individual to examine a topic in a different light.

Here is Tom Shay giving a TED presentation on Are you trying to be something you aren't?

 

Here is Tom Shay giving a TED presentation on How to Become Obsolete in One Easy Lesson.

 

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©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

MARCH 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.