BOOK US

With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

This is the pricing strategy chart that Tom shares in some of his pricing presentations:


When you read down the left column, and increase the price of your product or service by that percentage, you look across the top line to find your present gross profit. The resulting intersection of the two percentages indicates what percentage of your sales you can lose and still maintain the same amount of gross profit dollars.

10%
15%
20%
25%
30%
35%
40%
50%
5%
33.3
25.0
20.0
16.7
14.3
12.5
11.1
9.1
6%
37.5
28.6
23.1
19.4
16.7
14.6
13.0
10.7
7%
41.2
31.8
25.9
21.9
18.9
16.7
14.9
12.3
8%
44.4
34.8
28.6
24.2
21.1
18.6
16.7
13.8
10%
50.0
40.0
33.3
28.6
25.0
22.2
20.0
16.7
11%
52.4
42.3
35.5
30.6
26.8
23.9
21.6
18.0
12%
54.5
44.4
37.5
32.4
28.6
25.5
23.1
19.4
15%
60.0
50.0
42.9
37.5
33.3
30.0
27.3
23.1
16%
61.5
51.6
44.4
39.9
34.8
31.4
28.6
24.2
18%
64.3
54.5
47.4
41.9
37.5
34.0
31.0
26.5
20%
66.6
57.1
50.0
44.4
40.0
36.4
33.3
28.6
 

PROFITS PLUS, FOUNDER OF...

 

©1998-2025 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

JANUARY 2025
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisorieS

As we write the January Small Business News, we notice the announcements by Big Lots and Party City that they are closing all their stores. Is this a concern for the overall economy? Or, is it two businesses that should have rethought who their target customer is?

Small Business

NewS

Top Story

Is there a feeling of contentment or achievement in your business? We use the examples of two businesses that seem to have been demonstrating they are content in what they are doing? Which way is your business headed?

Article of the Month

Many businesses think margin is the key factor when determining how they price their products or services. The article of the month has a couple of additional factors for you to consider. After all it is about the money you keep.


Book of the Month

Shark Tales by by Barbara Corcoran and Bruce Littlefield. If you are a television watcher, you may have seen Barbara Corcoran on Shark Tank. This is the story of how she progressed from waitress to selling her initial business for $66 million.
x
BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

As we write the January Small Business News, we notice the announcements by Big Lots and Party City that they are closing all their stores. Is this a concern for the overall economy? Or, is it two businesses that should have rethought who their target customer is?

Small Business

News

 

Top Story

Is there a feeling of contentment or achievement in your business? We use the examples of two businesses that seem to have been demonstrating they are content in what they are doing? Which way is your business headed?


Article of the Month

Many businesses think margin is the key factor when determining how they price their products or services. The article of the month has a couple of additional factors for you to consider. After all it is about the money you keep.


Book of the Month

Shark Tales by by Barbara Corcoran and Bruce Littlefield. If you are a television watcher, you may have seen Barbara Corcoran on Shark Tank. This is the story of how she progressed from waitress to selling her initial business for $66 million.

PROFITS PLUS, FOUNDER OF...

© 1998-2025

Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205