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Item and price advertising; not only is it expensive as you spend dollars in the traditional and social media, but it is expensive to your bottom line as you are giving away margin and dollars. This profit increasing session uses a free calculator from the Profits Plus website which will easily illustrate how a small change in your marketing can protect your margins and increase the number of transactions and customers your business has. Whether you sell products, services or both, this has been proven to make more money for your business. The free calculator can be found by following this link. Powerpoint of "Stop Giving Away Your Profit!" PROFITS PLUS, FOUNDER OF...
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JANUARY 2025
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
As we write the January Small Business News, we notice the announcements by Big Lots and Party City that they are closing all their stores. Is this a concern for the overall economy? Or, is it two businesses that should have rethought who their target customer is?
Small Business
Is there a feeling of contentment or achievement in your business? We use the examples of two businesses that seem to have been demonstrating they are content in what they are doing? Which way is your business headed?
Many businesses think margin is the key factor when determining how they price their products or services. The article of the month has a couple of additional factors for you to consider. After all it is about the money you keep.
Shark Tales by by Barbara Corcoran and Bruce Littlefield. If you are a television watcher, you may have seen Barbara Corcoran on Shark Tank. This is the story of how she progressed from waitress to selling her initial business for $66 million.
