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Item and price advertising; not only is it expensive as you spend dollars in the traditional and social media, but it is expensive to your bottom line as you are giving away margin and dollars. This profit increasing session uses a free calculator from the Profits Plus website which will easily illustrate how a small change in your marketing can protect your margins and increase the number of transactions and customers your business has. Whether you sell products, services or both, this has been proven to make more money for your business. The free calculator can be found by following this link. Powerpoint of "Stop Giving Away Your Profit!" PROFITS PLUS, FOUNDER OF...
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JULY 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The July Advisory pushes further into the skill of being a masterful salesperson. In your small business, do you have salespeople or just people that take orders and ring up sales?
Small Business
It is Independent Retailer Month celebrating the 24th year. We'll invite you to read the newsletter to know why we created the event as well as understand the information we share that makes your small business important for your community.
The news also shares a story that gives a very positive outlook for small businesses.
Interesting how one personal experience can teach you much about small business. This month's article started with wandering into a small shop and purchasing a bar of soap.
The Advisory for July is about masterful selling and the book of the month follows suit with Brian Tracy's, "The Psychology of Selling."
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
