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 Selling "item and price"; a sure recipe for disaster for any small business regardless of whether you sell products, services, or both. It is a game you cannot win. Most everything you sell or provide falls into the category of "discretionary spending". This means the customer is spending money they do not have to spend. Therefore, this spending is for enjoyment of the product, the service and/or the experience of spending the money. Selling begins with your deciding you are going to enjoy the process so that your employees and your customers can also do so. We can see many businesses selling the wrong stuff, and a few businesses selling the right stuff. It does not matter if the business is selling a product, a service, or a combination of the two. PROFITS PLUS, FOUNDER OF...
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JULY 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The July Advisory pushes further into the skill of being a masterful salesperson. In your small business, do you have salespeople or just people that take orders and ring up sales?
Small Business
It is Independent Retailer Month celebrating the 24th year. We'll invite you to read the newsletter to know why we created the event as well as understand the information we share that makes your small business important for your community.
The news also shares a story that gives a very positive outlook for small businesses.
Interesting how one personal experience can teach you much about small business. This month's article started with wandering into a small shop and purchasing a bar of soap.
The Advisory for July is about masterful selling and the book of the month follows suit with Brian Tracy's, "The Psychology of Selling."
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
