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Tired of hearing, "All of selling is going to be online", or "Amazon and the rest of the Internet have all the advantage"? To every advantage there is a disadvantage. Starting by looking at some startling information about the advantage a community receives with consumers doing business with a locally owned business, we will look at the advantages Internet businesses have over local businesses. We will then turn the tables and show the disadvantages and challenges of doing business with a company that does not know the community, the customers, and how to get more business from a customer - outside of sending another email offering a discounted price. Powerpoint of "Alexa is playing fair and she is playing to win -
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