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Image advertising as well as item and price advertising are becoming relics of the past. To get the attention of today's consumer, you have to meet them where they are. The good news is that CVS Marketing can cost less and get you better staying power in the customers mind; but only if you know how to properly do it. Join Tom Shay and see how Cause, Viral and Social marketing get those customers in your door. Powerpoint of "CVS Marketing - Cause. Viral. Social."
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JANUARY 2025
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
As we write the January Small Business News, we notice the announcements by Big Lots and Party City that they are closing all their stores. Is this a concern for the overall economy? Or, is it two businesses that should have rethought who their target customer is?
Small Business
Is there a feeling of contentment or achievement in your business? We use the examples of two businesses that seem to have been demonstrating they are content in what they are doing? Which way is your business headed?
Many businesses think margin is the key factor when determining how they price their products or services. The article of the month has a couple of additional factors for you to consider. After all it is about the money you keep.
Shark Tales by by Barbara Corcoran and Bruce Littlefield. If you are a television watcher, you may have seen Barbara Corcoran on Shark Tank. This is the story of how she progressed from waitress to selling her initial business for $66 million.
