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Image advertising as well as item and price advertising are becoming relics of the past. To get the attention of today's consumer, you have to meet them where they are. The good news is that CVS Marketing can cost less and get you better staying power in the customers mind; but only if you know how to properly do it. Join Tom Shay and see how Cause, Viral and Social marketing get those customers in your door. Powerpoint of "CVS Marketing - Cause. Viral. Social."
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DECEMBER 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Whose job is this, anyway? Have you heard that before? The December Small Business Article of the Month offers ideas from those who have found solutions.
Small Business
Past our announcement that the December newsletter starts our 26th year, we are discussing what is and what is not a problem.
Starting with, all these announced closings of retail operations is not a problem indicative of retail. It is an indicator of chain stores trying to correct the problems they previously made.
We came across a solution of tasks not getting done as well as tasks not done correctly. We created an owner's manual for our business. Details in the Article of the Month.
Atomic Habits by James Clear. Have you ever caught yourself saying that you had gotten out of the habit of doing something? Perhaps it is something you need to continue to do? This book can be applicable to personal and business life.
