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Image advertising as well as item and price advertising are becoming relics of the past. To get the attention of today's consumer, you have to meet them where they are. The good news is that CVS Marketing can cost less and get you better staying power in the customers mind; but only if you know how to properly do it. Join Tom Shay and see how Cause, Viral and Social marketing get those customers in your door. Powerpoint of "CVS Marketing - Cause. Viral. Social."
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JUNE 2025
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
A contemporary definition of management by crisis is "making decisions according to the problems at hand, many of which did not exist when you go to work each morning." How are you doing?
Small Business
July 1 marks the start of Independent Retailer Month. This will be the 23rd year. We tell the how and why we created Independent Retailer Month. And, why we believe you cannot shame customers into shopping with you.
The second part of "Traits of the great" as we look at ideas of what we have learned from the great small business owners.
With Warren Buffet retiring, we thought it appropriate for our book of the month to be, "Warren Buffet - The Sage of Omaha". What he shares can be applicable to our small business.
