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Image advertising as well as item and price advertising are becoming relics of the past. To get the attention of today's consumer, you have to meet them where they are. The good news is that CVS Marketing can cost less and get you better staying power in the customers mind; but only if you know how to properly do it. Join Tom Shay and see how Cause, Viral and Social marketing get those customers in your door. Powerpoint of "CVS Marketing - Cause. Viral. Social."
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JULY 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The July Advisory pushes further into the skill of being a masterful salesperson. In your small business, do you have salespeople or just people that take orders and ring up sales?
Small Business
It is Independent Retailer Month celebrating the 24th year. We'll invite you to read the newsletter to know why we created the event as well as understand the information we share that makes your small business important for your community.
The news also shares a story that gives a very positive outlook for small businesses.
Interesting how one personal experience can teach you much about small business. This month's article started with wandering into a small shop and purchasing a bar of soap.
The Advisory for July is about masterful selling and the book of the month follows suit with Brian Tracy's, "The Psychology of Selling."
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
