The Call to Sell
the Store
Deciding to change careers
Seventeen years ago our family
sold the second of two stores that we had owned in Sarasota. Yet,
24 months later we found that the call was still there and we
returned to retail in a location 60 miles further north.
After
surviving the arrival of the big boxes, we found the retail scene
to be greatly changed. To thrive or even survive, would require
adaptation. As there were several family members in the store,
the area of concern that was directed to me was floor management.
What began as monthly staff meetings to correct problems, grew
into a program of management style, and an area of new opportunity
for me to explore.
By 1988, the training program
that our store created, had began to develop a reputation in the
industry. And, within two years, there was 'Retail Management Guidelines',
a manual published by the education department of the NRHA. The
manual was created from our experiences and included job descriptions,
job specifications, policies and procedures, and 13 weeks of our
training program which we had titled, "Skyway University".
There also came a number of
opportunities to speak before retailers at industry conventions,
association meetings, and wholesaler
and co-op markets.
In 1988, a writer from this
magazine, then known as Hardware Age, called and offered the opportunity
to write this column. This issue is the 62nd article in this monthly
column. Each one of them has been a pleasure to write.
The chance
to explore and develop new ideas continued to grow. Many readers
of this column have been gracious enough to make a point at industry
events to stop and introduce themselves.
The great honor has
been in the many times that you have written, called, e-mailed,
or stopped at an event to express words of agreement, support
or disagreement.
In 1992, when the other members
of our family retired from the store, time did not allow this to
continue. There was a seven year schedule established to achieve
the financial and personal goals we had for ourselves and this store.
Only the magazine column and our position on the Eastern Retail Hardware
Association board were to continue.
Now after 15 years, it is
time to change. As you read this column, the store has been sold
to new owners. I am thrilled to see another couple,
begin to own and operate Skyway Hardware. I am sure that they
will make many changes and improvements. Obviously, if they did
not think they could make the store better and larger, they would not
have purchased the business.
Do I enjoy retail any less?
No. From the days of working in Grandpa Brown's General Store in
Fort Smith, Arkansas to today, I have continued to enjoy talking
to customers, solving their problems, as well as representing a
store that made
a point to be an active part of the community.
However, as with
many things in life, if I did not explore this opportunity and my
second love of work, I would surely wonder
later in life what would have happened.
There also exists the
personal desire to be out in our industry and have the opportunity
to work with retailers and assist them in growing their businesses.
I will be giving assistance in a way that only another retailer
can do. There are several projects that I will be working on.
And, as I gain new insight, this column will be here to share
those experiences.
The downside to this transition
is in leaving the frontline retail side of the business. When I
next attend a market, there will have been a totally new series
of preparations for attending. Gone will be the purchase orders,
and manufacturer's
information sheets for me to work from.
While there has been a
certain air of excitement about moving into a new arena, there
were also many times during the first 60 days of this year that
I was talking to a team member, or sitting in my office chair,
and realizing that this part of my life was going to be gone.
I can honestly tell you that it felt like attending a funeral
or seeing your best friend move across the country. And you knew
that life as you had grown accustomed to was now going to be different.
The last night in the store
was played out in my head every day for several months. Most all
of the personal belongings had already been boxed and delivered
to my home office. The office walls were bare and the desk was clean.
There were several of the cartoons from the wall of fame, and the
Rusty Wallace fender that had been removed.
Being a very sentimental
person, I had a long while to sit, walk and talk with the store's
pet cat. At the end of the evening, she was the only one with dry
eyes. It had been a great 15 years and I was very proud of the things
our store had done for the community. Turning the key in the lock
for the last time will forever be in my memory. It reminded me of
walking out of my grandfather's house many years ago. It was on
that occasion that I knew I would never see him alive again.
As
this column continues, and for that opportunity I thank the publisher
and editors of this magazine, we will also have stories and lessons
from my perspective as a retailer and from the perspective as
an industry consultant.
With the additional time available,
I look forward to again participating in seminars and developing
material to assist the readers in the operation of their business,
whether it is a one person neighborhood hardware store or a much
larger operation.
Here is my voice mail number and
my e-mail address.
I'll be here to answer the call.
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