Some Tools of the Trade
Having an instruction manual
Remember the movie, "Back
to the Future"? Michael J. Fox used a futuristic car to travel
back in time. When he went to the 1950's, one of the problems
he experienced was finding fuel for a car which would be built
many years later.
While he was able to solve this
problem, we wonder what would have happened if he had needed any
tools to repair the car. Many of today's tools did not exist then;
especially the tools dealing with the electronics. We doubt he would
have been able to repair the car. This same idea could apply to
your business.
Think about the many specialty
tools you utilize for installation. If these tools were taken from
your business, and all you had to use were the tools commonly available
at the local hardware store, many installations would take considerably
longer or perhaps would become impossible. The same is true for
the tools you can utilize to manage your business.
There are several "tools" we
want to bring to your attention, to ask if you have them in your
management tool chest. The first tool is job descriptions. Even
if you have a shop in which there are only two people, job descriptions
are crucial. If the other person is your partner, a job description
is even more important as you need an agreement as to who will
make which decisions.
Creating job descriptions can
be a fairly easy process. Ask each of your employees to write out
for you, in the order of importance, the ten most important tasks
which they are responsible for. At the same time, you should duplicate
the task, listing what you think they should be doing. It should
come as no surprise to see that the employees you feel are doing
the best job will be the ones whose list of ten most closely matches
yours.
As you compare all of the lists,
you should be able to compile a one list which will then become
the necessary job descriptions. And, by using this sequence your
employees will understand how they can all be on "the same page" with you.
There
are two other "tools" which should be a part of this tool
box. They are policies and procedures. A policy will be
your written information for your employees about what they are
to do.
If, in your business, you provide
a uniform or t-shirt for your employees, this would be a part of
your policy. Your policy
would explain the appropriate attire to be worn at work.
Your workman's compensation insurance company probably has a requirement
that people wear shoes which are not open toed. If this is so,
then the instructions for the appropriate type of shoes would
also be a part of your policy.
The same goes for instructions
if you utilize a time clock, and regarding overtime. Policies
could also include instructions for writing service orders, and
daily shop cleanup.
The third tool we mentioned
was the procedure. A procedure is the instructions of how to perform
a task. Your procedure manual could include how to do certain types
of installations,
as well as instructions of using the telephone, handling a request
of an employee for a day off or vacation time, or how to answer
questions when a customer has a complaint.
The combination of
these three tools, job descriptions, policies, and procedures,
allow you to become the exceptional business by eliminating several
traits we observe with most shops. The first difference we will
see is that you have employees that are educated, and know how
to take care of your shop and your customers.
The second difference
we will observe will be employees which are able to work together
for the overall good of the business. These two differences will
show up on your financial sheet with the changes in several lines:
gross sales and net profit will increase while expenses will
decrease.
There are a couple of suggestions
we would make, involving these tools. As you are creating them,
you should do so gradually. You should also implement them utilizing
a series of staff meetings. In the years this writer was the owner
of a business, we found a one hour bi-weekly meeting worked best
for us.
As we created these tools, they
were discussed during these meetings along with a question and answer
period, followed by as much time as possible spent on teaching product
knowledge. Even if a person was not an installer or a salesperson,
they should have a working knowledge of each other's job. Few things
impress a customer as much as does one of your staff members being
able to answer questions which are out of their realm of expertise.
Our last point is to mention
you should expect these tools will need updating. At least once
a year, you should make sure you are getting the maximum results
of these three tools. If you are making changes to these tools too
often, your staff will see excellence as a moving target which can
be too hard to hit.
There will continue to be many
new challenges which will confront your business. However, with
these three tools, you will spend more time cruising on the interstate
towards your destination of increased profits as compared to continually
facing stop signs and traffic lights.
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