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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Introduction for Tom Shay

In the movie, "The Wizard of Oz", one of Judy Garland's famous lines as the starring role of Dorothy is, "This doesn't look like Kansas, Toto!"

Owning a small business is a lot like Dorothy's observation. It does not look a lot like it used to. Our speaker today knows very well how business changes, and what it can be like; he, himself is a fourth generation small business owner with over a quarter of a century experience.

As a native of Fort Smith, Arkansas, you will appreciate his references to "Razorback red" slippers as he shares with us, ideas for not only surviving, but thriving in today's world which bears a strong resemblance to the topsy turvey situation Dorothy saw.

During the past thirty years Tom has been a columnist for over 75 trade magazines, has authored a dozen books and a college text book on small business management

As a business owner he was elected to Who’s Who in the South and Southwest. He earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 8% of the speakers worldwide. Let’s welcome Tom Shay.

 

To the person who will introduce me:

Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MARCH 2026
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Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.