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The return on assets calculator is created to help you determine if you are wisely using the assets that are controlled by your business. The calculation is made in several steps.

The first step is to determine your average inventory for the past year. Enter in the ending inventory for each of the past 12 months.

The second step is to total your operating expenses for a 12 month period. Do that in the "Annual Operating Expenses" section.

The third section is where you input the amount of assets at year end. After that you input your cash sales and charge sales. Charge sales are not bank card sales, but are from 'house' or corporate charge accounts.

The input of 'cost of goods sold' should be from a year end profit and loss statement. Miscellaneous business income is often for income from investments, dividends from buying groups, or rent collected for space that is provided to other businesses.

Return on Assets calculator from Profits Plus
Yellow indicates squares where info is entered
Press the Tab Key to Move to the Next Field!
Ending Inventory:  
January
February
March
April
May
June
July
August
September
October
November
December
Average Inventory
   
Annual Operating Expenses:  
Wages
Payroll Taxes
Property Taxes
Rent
Telephone & Utilities
Repairs
Advertising
Accounting & Legal
Automobile
Bank Charges
Computer Operations
Dues & Subscriptions
Insurance - General & Workman's Compensation
Licenses & Taxes (not sales tax)
Office & Store Supplies
Outside Services
Travel
   
Total Operating Expenses
   
Assets:  
Cash
Other current assets
Average Inventory
Accounts Receivable
Fixtures
Equipment
Building
Other long term assets
   
Total Average Assets:
   
Cash Sales
Charge Sales
   
Total Sales
   
Cost of Goods Sold
   
Gross Profit
Gross Profit %
Miscellaneous Business Income
   
Total Income from Operations
   
Operating Expenses
Operating Expenses %
Net Profit
Net Profit %
   
Asset turnover
   
Return on Assets

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©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

JUNE 2026
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Marketing talks about finding your target customer. Unfortunately, those customers are not wearing a shirt with a bullseye on them to help you make that determination. The June Small Business Advisory offers an alternative method for understanding where your customer lives.

Small Business

NewS

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It is countdown to the start of the 24th Independent Retailer Month beginning July 1. We work to promote the celebration from a different prospective; that of telling the public of the benefits they receive because they shop at a locally owned independent retailer. We also share reseach that shows the many positive feelings that consumers have about locally owned independent retailers and why they prefer to shop with you.

Article of the Month

Remeber Struther Martin in Cool Hand Luke as he said, "What we have here is a failure to communicate"?

 

We are going to apply that expression to the software you use in your business. Are you getting what you need from that software?


Book of the Month

Think of how Harley Davidson, Apple, and Campbell's Soup are perceived. Each have a very devout following. We call that cult branding. This month's book we review is, "The Power of Cult Branding", by B.J. Bueno.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Marketing talks about finding your target customer. Unfortunately, those customers are not wearing a shirt with a bullseye on them to help you make that determination. The June Small Business Advisory offers an alternative method for understanding where your customer lives.

Small Business

News

 

Top Story

It is countdown to the start of the 24th Independent Retailer Month beginning July 1. We work to promote the celebration from a different prospective; that of telling the public of the benefits they receive because they shop at a locally owned independent retailer. We also share reseach that shows the many positive feelings that consumers have about locally owned independent retailers and why they prefer to shop with you.


Article of the Month

Remeber Struther Martin in Cool Hand Luke as he said, "What we have here is a failure to communicate"?

 

We are going to apply that expression to the software you use in your business. Are you getting what you need from that software?


Book of the Month

Think of how Harley Davidson, Apple, and Campbell's Soup are perceived. Each have a very devout following. We call that cult branding. This month's book we review is, "The Power of Cult Branding", by B.J. Bueno.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.