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Margin versus markup calculator from Profits Plus

Is it Margin or Markup? Many times you are asked, "What is your markup on that item?" Perhaps this phrase is used because when you lower the price, you take a 'markdown'. This calculator demonstrates the difference in a margin and a markup. To determine your margin, enter information in one of two ways.

You can enter the cost and desired selling price to determine the margin. Or you can enter the cost and desired margin to determine the selling price.

The answer you get for desired selling price is your Gross Margin.While you can use the calculator below to do the math for you. The gross margin states that the cost of the item is a percentage of the selling price of the item. As an example; the item costs $5.00 and is selling for $10,00. The gross margin is 50% because the cost of the item is 50% of what you are selling it for.

 
Cost of Item: $
Desired Selling Price: $
Desired Gross Margin: (%) %

This is where you calculate the markup of an item. Markup shows the relationship between the cost of the selling price. As in the margin example you can enter the cost and desired markup for an item to get the selling price of an item. Or, you can enter the cost and the selling price of an item to determine the markup. Using the same cost, $5.00, and selling price, $10.00 as above, the markup would be 100% because you are marking up the cost of the product by 100%.

Notice that when you enter the cost in both of these examples and the desired margin or markup, the selling price is going to be different. If you are calculating the markup, the selling price will be lower.

Cost of Item: $  
Desired Markup: (%) %
Desired Selling Price: $
      

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APRIL 2025
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Have you ever said to an employee, "Do you know how much that costs"?

Their answer is no, and that could be a problem for your business. The April Small Business Advisory discusses sharing financial information.

Small Business

News

 

Top Story

Some people are proactive; others are reactive. What do each say about your management style?


Article of the Month

We look at a study of banks in determining if you are selling 5 to 1 or 1 to five. It is important to your business.


Book of the Month

Who knew? Jay Z is more of an entrepreneur than a rapper. The book is, "Empire State of Mind: How Jay Z Went from Street Corner to Corner Office".