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Advertising, Marketing, Promotion (AMP) Calculator from Profits Plus The
old saying is, "When you fail to plan, you plan to fail. Yet
so many businesses decide how to present their image to their customers
on a weekly basis. If they are going to utilize television, radio,
or newspaper advertising over a weekend, they begin to decide what
merchandise to promote on Monday morning. For the business that wants to succeed and grow, this is most definitely not the way to decide how to spend the advertising dollars. Instead, the most successful businesses make plans, and then carry them to completion. The most successful businesses also review their plans, efforts and the results on a frequent basis. Then you will see them making adjustments to the plan so they can profit from their efforts and the lessons learned from their efforts. So many businesses state that they do not have the time to dedicate to developing such a plan, nor do they know how to where to begin. Having heard this concern expressed by so many, we have developed the AMP calculator. AMP stands for Advertising, Marketing, and Promotion. With this calculator, we will guide you through the step by step process of determining how much, when, and where to spend these dollars. This calculator is a free download and will aloow you to create your detailed annual plan. PROFITS PLUS, FOUNDER OF...
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NOVEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Seems like today, everyone is a consultant for something. Most small businesses owners have likely received an email, phone call, or visit from someone wanting to sell the services of a consultant.
You might find the right combination of consultants (let's call them advisors) in your own neighborhood. And they would likely trade their advice for some advice from you. This month's Small Business Advisory explains how.
Small Business
November has two special events tailored to small businesses. The first occurs in the third week of the month. It's the Great American Teach In Day. Your help will be needed and appreciated.
The second event is Saturday, November 28 - Small Business Saturday. Details of how to participate in each is in this month's newsletter.
Approaching the end of the year, many small businesses start to consider their pay scale for 2027. With some small businesses, bonuses at the end of the year are a tradition. The article of the month shares ideas of how to approach payroll as the new year approaches.
You are awesome at what you do. You are a small business owner and that takes a lot of bravery to do what you do.
Part of what you requires what Malcolm Gladwell calls, "thin slicing." Others refer to it as "gut feeling." The book of the month talks about the need to stop doubting your greatness.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
