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Advertising, Marketing, Promotion (AMP) Calculator from Profits Plus

The old saying is, "When you fail to plan, you plan to fail. Yet so many businesses decide how to present their image to their customers on a weekly basis. If they are going to utilize television, radio, or newspaper advertising over a weekend, they begin to decide what merchandise to promote on Monday morning.

The amount these businesses spend is often determined as a result of the influence of the media salesperson, and the products that are to be advertised are determined by what inventory is sitting on the shelf on that same Monday morning.

For the business that wants to succeed and grow, this is most definitely not the way to decide how to spend the advertising dollars.

Instead, the most successful businesses make plans, and then carry them to completion. The most successful businesses also review their plans, efforts and the results on a frequent basis. Then you will see them making adjustments to the plan so they can profit from their efforts and the lessons learned from their efforts.

So many businesses state that they do not have the time to dedicate to developing such a plan, nor do they know how to where to begin.

Having heard this concern expressed by so many, we have developed the AMP calculator. AMP stands for Advertising, Marketing, and Promotion. With this calculator, we will guide you through the step by step process of determining how much, when, and where to spend these dollars.

This calculator is a free download and will aloow you to create your detailed annual plan.

download the AMP calculator from Profits Plus Solutions

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©1998-2025 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

APRIL 2025
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Have you ever said to an employee, "Do you know how much that costs"?

Their answer is no, and that could be a problem for your business. The April Small Business Advisory discusses sharing financial information.

Small Business

News

 

Top Story

Some people are proactive; others are reactive. What do each say about your management style?


Article of the Month

We look at a study of banks in determining if you are selling 5 to 1 or 1 to five. It is important to your business.


Book of the Month

Who knew? Jay Z is more of an entrepreneur than a rapper. The book is, "Empire State of Mind: How Jay Z Went from Street Corner to Corner Office".