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Advertising, Marketing, Promotion (AMP) Calculator from Profits Plus The
old saying is, "When you fail to plan, you plan to fail. Yet
so many businesses decide how to present their image to their customers
on a weekly basis. If they are going to utilize television, radio,
or newspaper advertising over a weekend, they begin to decide what
merchandise to promote on Monday morning. For the business that wants to succeed and grow, this is most definitely not the way to decide how to spend the advertising dollars. Instead, the most successful businesses make plans, and then carry them to completion. The most successful businesses also review their plans, efforts and the results on a frequent basis. Then you will see them making adjustments to the plan so they can profit from their efforts and the lessons learned from their efforts. So many businesses state that they do not have the time to dedicate to developing such a plan, nor do they know how to where to begin. Having heard this concern expressed by so many, we have developed the AMP calculator. AMP stands for Advertising, Marketing, and Promotion. With this calculator, we will guide you through the step by step process of determining how much, when, and where to spend these dollars. This calculator is a free download and will aloow you to create your detailed annual plan. PROFITS PLUS, FOUNDER OF...
©1998-2026 Profits Plus Solutions, Inc. |
MARCH 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.
I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.
Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.
Small Business
Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.
It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.
And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.
Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?
Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
