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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Advertising, Marketing, Promotion (AMP) Calculator from Profits Plus

The old saying is, "When you fail to plan, you plan to fail. Yet so many businesses decide how to present their image to their customers on a weekly basis. If they are going to utilize television, radio, or newspaper advertising over a weekend, they begin to decide what merchandise to promote on Monday morning.

The amount these businesses spend is often determined as a result of the influence of the media salesperson, and the products that are to be advertised are determined by what inventory is sitting on the shelf on that same Monday morning.

For the business that wants to succeed and grow, this is most definitely not the way to decide how to spend the advertising dollars.

Instead, the most successful businesses make plans, and then carry them to completion. The most successful businesses also review their plans, efforts and the results on a frequent basis. Then you will see them making adjustments to the plan so they can profit from their efforts and the lessons learned from their efforts.

So many businesses state that they do not have the time to dedicate to developing such a plan, nor do they know how to where to begin.

Having heard this concern expressed by so many, we have developed the AMP calculator. AMP stands for Advertising, Marketing, and Promotion. With this calculator, we will guide you through the step by step process of determining how much, when, and where to spend these dollars.

This calculator is a free download and will aloow you to create your detailed annual plan.

download the AMP calculator from Profits Plus Solutions

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Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MAY 2026
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Small Business

AdvisoriES


"It's all fun and games", is the title of the May Small Business Advisory. Too many employees think the business owner is simply renting their time. Showing up is sufficient.

 

This month's advisory shares a series of engaging activities that remind, and reward, employees that making the sale is what creates their pay check.

Small Business

NewS

Top Story

Meeting with the accountant in February before the tax return is due. I am not sure how this became a tradition. There is nothing you can do to change the numbers for 2025.

 

Why not meet in May, instead? One-third of the year would be completed, and a May meeting would allow for a discussion about what can and should be changed for the last eight months of 2026.

Article of the Month

The article of the month for May is titled, "No more tears". The discussion focuses on inventory which is a great investment in your business. But, only if you know how to manage the "open to buy" and will monitor the inventory turn rate.


Book of the Month

Mindset by Carol S. Dweck, PhD. As one who has found over the years that many of the problems in a small business occur because of the mindset of the owner of the business, this book is a must read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

The April Small Business Advisory quotes research performed by a faculty member at Purdue. The question was asked of 20,000 people, "What do you want in an experience with a business?".

 

The advisory shares the top five answers, for which the majority require the skills that only a human can have. It is not artificual intelligence or software that deals with customer service management.

Small Business

News

 

Top Story

It has been many years since we received an email from Ron of Arrow Floor Covering. Yet we still read it time and again as there are words of wisdom in his message.

 

Would the next generation want to work in your small business?


Article of the Month

Owning a small business has a lot of similarities to owning a small business. Not so much because of the hours you spent with the business, but because of the commitment you are making to yourself, your employees and your customers.

 

The April Article of the Month is titled, "With this ring, I thee wed".


Book of the Month

Everything in the April edition of Small Business News has a tie to the connection of you and your employees to your business. The same is true with this month's book suggestion which is, "Hit Refresh" by Satya Nadella, chairman and CEO of Microsoft.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.