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Advertising, Marketing, Promotion (AMP) Calculator from Profits Plus The
old saying is, "When you fail to plan, you plan to fail. Yet
so many businesses decide how to present their image to their customers
on a weekly basis. If they are going to utilize television, radio,
or newspaper advertising over a weekend, they begin to decide what
merchandise to promote on Monday morning. For the business that wants to succeed and grow, this is most definitely not the way to decide how to spend the advertising dollars. Instead, the most successful businesses make plans, and then carry them to completion. The most successful businesses also review their plans, efforts and the results on a frequent basis. Then you will see them making adjustments to the plan so they can profit from their efforts and the lessons learned from their efforts. So many businesses state that they do not have the time to dedicate to developing such a plan, nor do they know how to where to begin. Having heard this concern expressed by so many, we have developed the AMP calculator. AMP stands for Advertising, Marketing, and Promotion. With this calculator, we will guide you through the step by step process of determining how much, when, and where to spend these dollars. This calculator is a free download and will aloow you to create your detailed annual plan. PROFITS PLUS, FOUNDER OF...
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SEPTEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
