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Welcome!
You have just found the best online tool for small businesses. Decisions about how to manage your business should never be a guessing game. My purpose is to assist business owners and managers to increasing their profits and build their business for the future. I strive to achieve this through magazine articles, books, seminars,customized consulting services, and partnerships with other like minded businesses. I work with families and individuals whose livelihood depends on the results of the business. It’s an honor and a privilege to to work with and for businesses which serve their community. As a fourth generation small business owner and speaker I created Profits Plus to provide assistance to small business owners through a vast array of tools—calculators, magazine articles, books, seminars plus—all created with the experience and expertise I’ve gained from the past 30 years. The purpose of Profits Plus is also the mission statement: "Increasing your profits plus building your business for the future. We are Profits Plus". I also work with manufacturers and wholesalers to help their staffs understand the complexity and challenges these small businesses face. Helping suppliers gain the knowledge to assist these small businesses allows the supplier to be a more valuable partner. As you strive for success you listen to experts speak, read an article or book they’ve written, talk with them one-on-one, always in search of proven results. You want someone who has "been there and done that."I can point you to proven results. Just ask me.
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MARCH 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.
I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.
Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.
Small Business
Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.
It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.
And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.
Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?
Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
