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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Dear Tom,
This legend started with one of Santa's doubles---a jolly old "elf" who, at the ripe old age of 90 still had a twinkle in his eye that delighted hundreds, maybe thousands of children who sat on "Santa's" knee and shared their wish lists with him every Christmas season in the Rainbow Centre--a shopping mall in Niagara Falls, New York.

Each child, including my son at the age of two would shyly share the itemized list with "Santa", who would then ask each of them how deserving they thought they were. Satisfied with their behavioral justification, he would reach into his fluffy red coat pocket, and pull out a small brown envelope. As each child watched, "Santa" would open the flap, and pour something from the envelope into the palm of his hand. It was kind of glittery, and for good reason.

Every child heard the same explanation--that because they had been good that year (and supposedly not all children had), they were going to get this special envelope of "Magic Dust" to take home with them. Instruction for its' purpose and use were very explicit: "You'll want to sprinkle this on the sidewalk just in front of your house,"

Santa explained, "As I pass overhead, the moon will reflect off the magic dust, and I'll know you've been good. The magic dust will help the reindeer lead old Santa Clause right to your house!" With a commitment to this, he would return the Magic Dust into the envelope, lick the flap and seal it. He then placed it into the little hands of the awestricken child, who was encouraged to take extremely good care of the envelope and put it in a safe place until Christmas Eve.

The effect of the Magic Dust has been dramatic during Christmas with my children. Every year, glitter is an important item on the Christmas shopping list. Each Christmas eve after Luke's account of the birth of Jesus is shared from the bible, the stockings are hung, the cookies are in place for Santa, and the pistachios (for Rudolph!) are placed in a bowl, the last remaining stop on the way to bed is a quick step outside.

Making sure to be well out from under any shadows the front porch might create, the Magic Dust is scattered across the sidewalk to signal the home of another GOOD little boy of girl not to be forgotten in Santa's miraculous flight across the moonlit sky.

Amazing things can be seen in the magic dust. One Christmas morning, we were positive that the pattern in the Magic Dust came from the sole of one of Santa's boots. Another year we saw Rudolph's hoof-print (right nearby were the empty pistachio shells)---Santa must have fed Rudolph right there on the sidewalk last night! The amazement in those little eyes at the moment of discovery was priceless!

This Christmas eve, my daughter will carry on the tradition that has now been enjoyed by my children for each Christmases since 1985-- It has become a treasured tradition, all because we learned about the legend of the Magic Dust from Santa so long ago in Niagara Falls, New York.

Is the legend of the Magic Dust fact or fiction? It would appear it's only fiction if you don't believe in Santa Claus, .......but absolute fact for those of us who still do!

D. Wendal

 

APRIL 2024
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Small Business

AdvisorieS

"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.

Small Business

News

Top Story

We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.

 

This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.


Article of the Month

While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.

 

If there is not something very special about your business, then the only attraction to your businessis that of a low price.


Book of the Month

"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.

 

I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.

Small Business

News

 

Top Story

We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.

 

This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.


Article of the Month

While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.

 

If there is not something very special about your business, then the only attraction to your businessis that of a low price.


Book of the Month

"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.

 

I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.