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During some of Tom Shay's presentations, he mentions a sales skill game that can be utilized in your business. The game is called, "Top Ten/Bottom Ten". To adapt this game for your staff, you will want to make a list of the best things you can say to a customer as well as a list of the worst things you can say to a customer. To see our list of the top ten and bottom ten things, click on the appropriate list. To play the game, one person needs to be the time keeper. They will need a stopwatch and something to make noise with - such as a bell or whistle. One person accepts the job of salesperson and another becomes the customer. Posted on the wall in large print should be a poster listing the top ten things to say and a poster listing the bottom ten things to say. The posters should be in a position that the person playing the part of salesperson cannot see them. The timekeeper starts the stopwatch to begin the game and then closely listens to the interaction between the "customer" and "salesperson". One bonus point is scored for each of the things from the "top ten" list that is said. However, when the salesperson says one of the "bottom ten" things, the bell is sounded and the stopwatch is stopped. The score for the "salesperson" is tabulated as the number of seconds on the stopwatch plus one bonus point for each of the "top ten" things said. Score for each person is listed on an additional poster hung on the wall. Winner of the game is the person with the highest score. A prize that works well is purchasing lunch for the winner and providing additional time for lunch. |
MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
