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  e-ret@iler newsletter
November 2008
Volume 9 Issue 12 Profits_Plus Solutions
Tom Shay Photo
Article of the Month

Call in the SWOT
Tom Shay

SWOT - Strengths, weaknesses, opportunities, and threats. This article was written several years ago for a magazine in the automotive industry. The ideas to apply to any small business. If you want to thrive in the coming months and years, this article can lead you into an exercise that will help you determine where your business is going.

Click on Article of the Month to read this article.

Book of the Month

The psychology influence of persuasion
Robert B. Cialdini

A good friend suggested this book to me after I shared the book, 'Purple Cow' with him. As I read this book I see how the information you read today about viral marketing (what we have called for years 'power promoting') can be used to develop more loyal customers for your business.

We have more books to suggest for your reading. Click on Book Referral to visit this page on our site.

e-ret@iler Conversations


We have a lot of new information on the e-ret@iler conversations blog. We invite you to add your comments, ideas, and observations.

Visit our e-ret@iler conversations, find the category of interest and post your comments, questions or best practices. You may also go directly to one of our categories by clicking on one of the links below.

  1. Advertising
  2. Employee Issues
  3. Financial Management
  4. General Discussion
  5. Merchandising
  6. Sales Techniques
  7. Vendor Issues


Contact Us

Profits Plus
P.O. Box 1577
St. Petersburg, FL
33731 USA
(727) 464-2182 Voice
(727) 898-3179 Fax

Send Tom an e-mail:
Send our staff an e-mail:

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Business Advisory

First, let me say thanks for reading our monthly newsletter and for visiting the Profits Plus website to use all the tools and listen to all of the classes we offer for free. This issue marks the completion of our ninth year of newsletters. Amazing how a business, such as ours or yours, does something once and it grows to be something that continues on and on. We're counting on your being with us as we begin our tenth year.

We didn't have a long range plan for the e-retailer as we started it, but it is a good entry point to talking about making a long rage plan for your business. While this is the beginning of the busiest time of year for most businesses, it may necessitate a bit of extra time spent by you to decide where your business is going for 2009 and the years beyond. In doing so, think about the changing marketplace and how you are going to marketing the products and services to your customers in the coming year. It does require some creative thinking. And as a starting point, may we suggest you visiting the page on our website listing books that make for some good reading and thought provoking ideas.

The link to the book list is at left with the Book of the Month suggestion.

Internet Tip of The Month
Current ratio calculator

In the challenging economy, you may have heard people talk about their 'current ratio'. This ratio is a measure of how well a business will be able to pay their bills within the next 12 months.

The current ratio is a part of a page on the Profits Plus website that has this and 19 other financial ratios. Our suggestion is that you use this calculator each month to help you determine your cash needs and to make sure that you are able to have enough cash on hand for each of the coming months.

Current ratio calculator

The Power Promoting Idea of the Month

National Teach In Day

Check with your local public or private school to ask if they are participating in National Teach In Day. This event is held in November and provides you with a wonderful opportunity to share information about the products and services you sell as well as to tell students about what a wonderful industry we work in.

Make your participation interesting to people and you can benefit from some great free press. We've seen it done by other businesses and it can work for you. This is one of one hundred great promotional ideas from our blue ideas book.

When you visit our resources center, you can order either of our power promoting books. One has a red cover and the other has a blue cover. There are also two books on 'power managing'. These books have a green cover and a yellow cover.

You can order your copy by clicking on the link below; each book is only $9.95 plus postage.

Profits Plus Resource Center

Where's Tom?

We've come to the end of the year. It's the time where I spend more hours in the office and you spend more hours in your business. I am busy writing new some new presentations and finishing some books, and you are going to be very busy making sales during this most important time of the year.

November 4-5 Las Vegas, Nevada
November 8 Hardeville, South Carolina
December 2 Gatlinburg, Tennessee

The online calendar is kept up to date as well as includes our extended calendar. My family calls this page,

Where's Tom?

Copyright Notice

Profits Plus Solutions, Inc.
PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179