What if? - Article of the Month
It is a hot August most everywhere. The article of the month is about cutting grass; but not from the perspective of you cutting your grass. Instead it is from the perspective of the business that would service your lawn mower. After all, when does your lawn mower break down? When the grass is high, half-way cut, and company coming for dinner.
The August article gives some ideas of how we can create a higher perceived value at a lower cost to our business. And with a higher perceived value, you can have a higher price for your service.
The concept is not just for lawn mowers; and it is not just for businesses that provide a service. Everything about our small business is about higher perceived value.