Whether you sell products or services, every small business can always use reasons to 'celebrate' their business to their customers.
The Small Business Administration (SBA) brings the Small Business Week for May 12 to 16. While I must say that it does appear the Small Business Administration is not doing much to promote it, that should not stop you.
You could promote this by telling the local media about it and what you are doing to participate.
You could send postcards or emails to your customers. These are but two quick and easy ways to call the attention of your customers to your business.
In communicating with your customers there is a component I think is very important. Explain to your customers the many benefits of doing business with a small business. Tell them how they can have more interaction and that there is really someone who is going to be there to listen to them.
My concern, and dislike, are the causes related to small business and shop local that want to tell people how and why they should help save a small business.
Experience says trying to put a guilt trip on a customer is not going to do anything to entice the customer to do business with you.
To that extent, allow me to invite you to read a second article from the Profits Plus website this month. The article is entitled, "Are you a 'my'?"
The focus of the article is to remind you of how you refer to 'my mechanic', 'my dentist', 'my computer guy'. The 'my' is a compliment. The question is to ask if your customers refer to you as a 'my'.
Here is the line to the Small Business Administration's Small Business Week