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you will read in this month's issue of the e-ret@iler:
Rethinking a way to more profit
Is the question being asked about a specific product, a category of products, a department or the business as a whole? The article of the month will help you to examine each of these questions. I am sure you will enjoy it.
2. For those of you I have spoken to in the past two months, you have probably heard me mention that I have been struggling to read "The E-Myth Manager" for the past two months. Well, I have finally completed the book, and found several points that will probably be of interest to you.
I have been a firm believer in creating a difference in "training" and "education". Training is what many of the fast food companies do with their employees. They "train" their employees to speak to the customers. And so, with a long line at the counter they say to each person, "Can I help you?" After you place your order, you can expect to hear, "Is that all?" These are typical statements for trained employees.
Educated employees turn out to be quite different. It begins with the employer remembering that when they hired that employee, they believed this new employee was intelligent. And, the employer was right. It is just that over a period of time, they felt this need to "teach" their ways to the employee. Often, there is little consideration, or time taken to find out what the employee knows; what skills they have brought to the company.
This is where the book comes into play. The author, Michael E. Gerber, states, "Your people don't need to be managed." And in a few more words, he states our job is to manage a process - the system - to keep it, improve it, and rally your troops around it. Your people do not need to be managed if they are right beside you, doing the very thing they are being paid to do. He goes on to say that whatever the goal, what is important is that every day something gets done; not everything, but something.
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does Tom Say?" will soon be available as an e-book. And if this
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store", here is the link to that page.
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