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Profits Plus Solutions for Small Business
Retail Expert speakers Retail Management training seminars

 
e-ret@iler from Profits+Plus and Tom Shay
ideas to sell more merchandise and services
April 2005 - Our 65th consecutive issue

The April e-ret@iler contains:

1. The article of the month: Tag Team Selling
2. e-ret@iler advisory of the month: Take Your
Child to Work Day
3. Sales tip of the month: Have you seen the
new ....?
4. Web tip of the month: 30 Free Posters
5. Our Power Promoting idea of the month: Name
Your Charity Sale
6. Book of the month: Raving Fans
7. Your e-ret@iler subscription and contacting
Profits+Plus and Tom Shay

O => Print the April issue of the e-ret@iler so
you can read it at your leisure.

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1. Article of the month: Tag Team Selling
Techniques for salespeople working together

As our focus for 2005 has been on improving
sales skills, our article for April 2005 is
very appropriate in sharing a sales technique.
Enjoy the article as it illustrates ways of
completing a sale by having two people work
together to assist the customer in making
their selection as well as in resolving any
concerns the customer might have. Click on this
link to see the article of the month.

Tag Team Selling

O <= After printing the April e-ret@iler, check
here if you plan to read the article of the month.

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2. e-ret@iler advisory of the month: Take Your
Child to Work Day

You have probably heard me state in presentations
I have given that there is no more admirable job
than that of owning or managing a small business.

If we want our profession to grow then we have
to expose the next generation to what we do.

April 24 is the date for Take Your Child to Work
Day. And the title of the event says it all. You
work in a fascinating industry. With my children
I am amazed at how they like to wander through
a retail business and analyze why the store
is arranged the way it is, and how customers are
seeing the merchandise. I am thrilled that they
see many of the same things that I observe. Maybe
I am developing someone to be a part of
Profits+Plus in later years. And that is exactly
why you should expose your children to your
business.

O <= After printing the April e-ret@iler, check
here if you plan to take your child to work with
you.

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3. Sales tip of the month: Have you seen the
new ...?

In the past several months we have talked about
ways that we can initiate the experience a
customer has with our business. Of course, we
could tried that old traditional, "Can I help
you?" But then again, we would be like everyone
else.

Instead, imagine a customer walking into your
business. In many situations when they notice
you looking at them, they will say, "I am just
looking."

How about a response that is sure to get their
curiosity going? "Great! Have you seen the
new ....?" And then have an item that you
can easily place in their hands. It is an easy
way to break that initial "ice" that often
occurs as customers first come into your
business.

O <= After printing the April e-ret@iler, check
here if you plan to use this tip.

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4. Web tip of the month: 30 Free Posters

At the conclusion of every one of the presentations
that Tom gives, he offers to attendees a free
poster with a message and word of encouragement
relevant to that presentation.

You can also click on this link to visit the list
of all the posters. From this page, you can
print each of the posters yourself. Just insert
your choice of color poster sheets in your printer
and you can create your own set.

Power Posters

O <= After printing the April e-ret@iler, check here
if you plan to look at the poster list or order
them from our resources page.

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5. Our Power Promoting idea of the month: Name
Your Charity Sale

Here is a great promotional idea that was
suggested by one of our readers and has
been included in one of the Power Promoting
books.

Create a promotion in which you hand to each
customer a piece of paper on which they write
their name, address, e-mail address and the
name of their favorite charity. As they make
a purchase, you write the amount of their
purchase on the back of the paper.

Your promotional material explains that
your business will be giving a donation to
that particular charity in honor of that
customer. (The business that shared this
idea gave 10% of the purchase amount.)

If you work this promotion properly, you
can get various charities to mention this
special event in the newsletter they send
to those that support their charity. This
can be a great way to get your name before
a lot of new people and get them into your
store. And as with most of these power
promoting ideas, you don't have to spend
any money on advertising to make it work!

Where do we get all of these ideas for Power
Promoting? As you visit the resource center
on the Profits+Plus website, take a look at
the book with the blue cover and the one with
the red cover. The Ideas books are a great way
to jump start your store with some unique
promotional ideas. Each of these books is
only $9.95 US.

Click on the link below to visit the Resource center
to order these books. There are two promotional
ideas books and two management ideas books in
the 100 Profits+Plus Ideas series of books.

Order the Ideas books series

O <= After printing the April e-ret@iler, check here
if you plan to visit the Resources Page to order
the Ideas books.

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6. Book of the month: Raving Fans by Ken Blanchard
and Sheldon Bowles

Working with a group in the automotive industry in
March, I had a very wise client make a point of saying
during a presentation that this book was one of the
most important books you could read. And we agree
with him. Take a look at this book and the other
reading suggestions on our website. We have just
added another group of titles in the past week.

If you have already read this book, or are looking
for more books to read, click on this link to
see our book referral list.

Book Referral List

O <= After printing the April e-ret@iler, check here
if you plan to read the book of the month.

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7. Your e-ret@iler subscription and contacting
Profits+Plus and Tom Shay

The subscription is free. Just remember if you
are changing your Internet service provider, you
will need to enter your new e-mail address
to keep the e-ret@iler coming.

Contacting us is just as easy:
The phone is 727-464-2182
The fax is 727-898-3179
The mailing address is:
PO Box 1577
St Petersburg, Fl 33731 USA

And click on this link to send an e-mail:

Thanks for visiting with us this month. We
appreciate your taking time from your
busy schedule. Our goal is to help you and
your business to become more profitable. We hope
we have done that.

We encourage you to seek out and do business
with other independently owned businesses. If
you are wanting people to do business with you
because you are a locally owned business, then
it stands to reason that we should be doing
what we are asking others to do.

Get your Profits+Plus. May God bless you and yours.
We will see you in May.

Tom Shay

Copyright Notice

Profits Plus Solutions, Inc.
PO Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179