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will read in this month's issue of the e-ret@iler:
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2. January 2002 e-ret@iler advisory: One last visit to the website idea list. For the last two months, we have been discussing in the e-retailer, ways of tying your website to your store front business. Here is the completion of that list.
Look for ways to partner with others. Think about your customers and the other types of businesses and websites they would do business with. Then, work to create a partnership with them. For example, as we work to serve small businesses we know of several companies that can assist you. This list includes Modern Postcard and Screen Graphics (the t-shirt people). We exchange links with these companies on our websites so that people can more easily find these people as well as making ourselves more easily found. Who else targets the same customers as you do? Work to have a relationship with these people.
Capture more of your customer's business. It is easier to get all of the business from a small group of customers than it is to get a small percentage of the business from a large group of customers. Decide who your target market it, and aim to better serve these people.
Design your website to appeal to your best customers, not the average ones. The same strategy applies to your advertising. Do you work to make your best months even better or do you work to improve your worse months. Most of the businesses I talk with work to make their best months even better. Do the same with your website by targeting your customers that spend the most money with you.
That completes our list. Do you have any that you would share with our readers? It may be an idea, strategy, or even the name of a website that you have found to be useful. Send it in and we will include it with the February issue.
January e-ret@iler contest and the prizes
The answer is on our website. Prizes are awarded to the first 10 correct respondents. Don't forget to include your mailing address.
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Profits Plus Seminars and Tom Shay
One last word! How about we all decide to ignore all that stuff the media is throwing at us about it being a recession or general decline in business? Why don't you decide that 2002 is going to be the best year your business ever had, and then go at that goal with all you have? Let's all have a great 2002! I will see you at a trade show or conference this year. Please stop by afterwards and say hello.
God Bless America!
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