to you at your request by Tom Shay and Profits Plus Seminars
Visit our website at www.profitsplus.org
the retail news front
Recently, we saw an article for the restaurant industry aimed not at
the owner or manager, but at waitresses and waiters. In the article
the writer gave recognition of how demanding customers can be. It seems
every industry that has to deal with the public has its' situations.
And every time you gather people who have to serve the public, the "war
stories" begin to fly.
the article was designed to focus on the little things that can be done
to increase tips. Many of the ideas would increase the tips by "double
digits". Some of the most interesting suggestions were:
so that you can make eye contact with the customer on the same level.
the customer on the hand or should to acknowledge their request.
"thank you" on the bill.
them by name if you know it or have obtained it by seeing their charge
of just reciting the specials of the day, ask the customer what type
of food they like, and then give only one or two specials.
you notice that none of these ideas required any special training or
knowledge? All that is necessary is an effort to make the customer feel
Have you heard the term "precision shopping"? One of the large
research firms coined the phrase. It deals with the need to save the
time of a customer as they shop. The report said customers are making
more frequent trips to the store, but are spending less time browsing.
customers are making more trips to the store, how do you make sure they
are making those trips to your business? There were five suggestions:
Use the names and addresses you obtain from customers to create promotional
Ask your customers what other products or categories they think you
Educate your employees.
Have a customer loyalty program (your own frequent flyer program).
Didn't get exactly what you wanted for the holidays? I bet you really
wanted a new book on retail management. Use the link below to visit
our resource page and see the books we currently have available for
you. As you place an order, you will be sending your order, name and
address to us. We will then contact you to obtain your credit card number.
You can also order by sending your order and check to us at:
PO Box 1577
St. Petersburg, Fl 33731
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