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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

The AMP Calculator is a planning tool to assist the small businesss owner/manager in devloping and implementing their advertising plan over the course of a year. AMP is an acronym for Advertising, Marketing, and Promotion - the three crucial aspects of a successful budget.

The AMP calculator walks you through a series of questions about your business and helps you made decisions about how much money you should spend and where to spend it.

There are two versions of the AMP calculator. The first link below is the newer version that you can download as an Excel template. The second version is the online version that we developed many years ago. If you want to use the online version, you will want to follow the link below which allows you to register for the AMP calculator.

If you are a current AMP subscriber, enter your username and password to access your AMP calculator. If you have any questions, do not hesitate to call us at (727) 464-2182.

The online version was first made available in 2000. It is the only calculator created that Profits Plus that could store your information for you. With the introduction of the downloadable version of the AMP calculator, we are going to discontinue the online version at the end of 2016. Please be sure to collect your data and download the new version with the link provided below.

For those having attended a class that Tom Shay has taught on utilizing the AMP calculator, this is the Excel template that was demonstrated.

Advertising, Marketing, Promotion calculator

Username:
Password:
 

APRIL 2024
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Small Business

AdvisorieS

"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.

Small Business

News

Top Story

We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.

 

This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.


Article of the Month

While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.

 

If there is not something very special about your business, then the only attraction to your businessis that of a low price.


Book of the Month

"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.

 

I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.

Small Business

News

 

Top Story

We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.

 

This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.


Article of the Month

While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.

 

If there is not something very special about your business, then the only attraction to your businessis that of a low price.


Book of the Month

"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.

 

I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.